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Comparing Google Cloud Dataflow with Informatica Cloud and Weld

You’re comparing Google Cloud Dataflow vs Informatica Cloud vs Weld. Explore how they differ on connectors, pricing, and features. Ed Logo

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Weld vs Google Cloud Dataflow vs Informatica Cloud

WeldGoogle Cloud DataflowInformatica Cloud
Connectors200+30+200+
Price$99 / 5M Active RowsPer vCPU-second ($0.0106/vCPU-minute) + RAM and storage; streaming pipelines incur additional costsSubscription-based (custom quotes); typically starts ~$20k/year for base ETL usage
Free tier
LocationEUGCP Global (multi-region)Redwood City, CA, USA
Extract data (ETL)
Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL)
Transformations
AI Assistant
On-Premise
Orchestration
Lineage
Version control
Load to/from ExcelVia CSV in Cloud StorageYes (flat-file connectors)
Load to/from Google SheetsYes (Google Sheets connector)
Two-Way Sync
dbt Core Integration
dbt Cloud Integration
OpenAPI / Developer API
G2 rating4.84.54.4

Overview

Google Cloud Dataflow in Short

Google Cloud Dataflow is a fully managed stream and batch processing service based on Apache Beam. It enables users to write ETL pipelines in Java or Python, which Dataflow executes on Google’s serverless infrastructure with autoscaling. It integrates natively with Pub/Sub, BigQuery, Cloud Storage, and other GCP services for end-to-end data processing.

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Pros

  • Unified batch + streaming model via Apache Beam SDK (Java/Python).

  • Serverless autoscaling with dynamic work rebalancing for cost and performance optimization.

  • First-class integration with GCP services: Pub/Sub, BigQuery I/O connectors, Cloud Storage, Spanner, etc.

  • Built-in exactly-once processing semantics and windowing capabilities for streaming ETL.

Cons

  • Steep learning curve if unfamiliar with Apache Beam’s abstractions (PCollections, DoFns, pipelines).

  • Monitoring and debugging streaming pipelines can be complex—metrics and logs often require cross-referencing.

  • Cost can rise quickly for large-scale streaming (billed per vCPU-second and memory). Efficient pipeline tuning is critical.

Reviews & Quotes

G2 Reviews:

What I like about Google Cloud Dataflow

Google cloud dataflow is automatically optimize and manages resources for you this platform supports multiple programming languages including Python, java and SQL and makes it easy for developers to focus on writing codes

What I dislike about Google Cloud Dataflow

It is costly as compared to other solutions

Overview

Informatica Cloud in Short

Informatica Intelligent Cloud Services (IICS) is a cloud-native iPaaS that provides ETL/ELT, application integration, API management, and data quality in a single SaaS platform. It offers hundreds of pre-built connectors for SaaS apps, cloud databases, and on-premises systems via Secure Agents. Key features include drag-and-drop flow designer, real-time integrations, and monitoring dashboards.

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Pros

  • Hundreds of SaaS, cloud DB, and on-prem connectors via a lightweight Secure Agent.

  • Unified services: ETL/ELT, data quality, API integration, and B2B/EDI flows.

  • Low-code, drag-and-drop interface for rapid flow development; pre-built templates accelerate common integrations.

  • Hybrid integration capability: connect cloud and on-prem data sources securely via Secure Agents.

Cons

  • Pricing can be difficult to estimate—charges apply per environment, per connector, data volume, and usage of additional services.

  • Performance throttling on large bulk loads; premium packaging is needed for high-throughput scenarios.

  • Learning curve for advanced features: API Designer, Data Quality transformations, and complex flow orchestration.

Reviews & Quotes

G2 reviews:

What I like about Informatica Cloud

Some of the standout aspects include: User Friendly Interface,Scalability and Cloud-Native Architecture, Automation and Scheduling.

What I dislike about Informatica Cloud

Informatica CDI is quite expensive when compared to other cloud-based data integration tools, particularly for smaller organizations and teams.

Overview

Weld in Short

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

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Pros

  • Lineage, orchestration, and workflow features

  • Ability to handle large datasets and near real-time data sync

  • ETL + reverse ETL in one

  • User-friendly and easy to set up

  • Flat monthly pricing model

  • 200+ connectors (Shopify, HubSpot, etc.)

  • AI assistant

Cons

  • Requires some technical knowledge around data warehousing and SQL

  • Limited features for advanced data teams

  • Focused on cloud data warehouses

Reviews & Quotes

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.

Feature-by-Feature Comparison

Feature
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Google Cloud Dataflow

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Informatica Cloud

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Weld

Ease of Use & Interface

Side-by-side

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Google Cloud Dataflow

Dataflow pipelines are defined programmatically in Java or Python (Apache Beam). There is no drag-and-drop UI; developers use the Cloud Console or CLI to monitor, but pipeline creation and debugging happen in code and SDKs.

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Informatica Cloud

The IICS web UI provides a unified workspace where users build mappings and tasks using drag-and-drop. Pre-built templates simplify common use cases, but advanced features (e.g., data quality) require additional learning.

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Weld

Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.

Pricing & Affordability

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Google Cloud Dataflow

Charges for each pipeline based on vCPU-second, memory, and persistent disk usage. Streaming jobs are billed continuously. Without careful optimization (autoscaling, batching), costs can escalate. However, for high-throughput workloads, serverless autoscaling can be cost-effective versus self-managed clusters.

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Informatica Cloud

Informatica Cloud’s pricing includes a base license fee plus charges per connector, environment, and data usage. Small teams may find entry costs high, but larger enterprises benefit from consolidated integration and data services.

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Weld

Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Feature Set

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Google Cloud Dataflow

Features include: Batch & streaming unified model, windowing & triggers, exactly-once semantics, dynamic work rebalancing, and data-driven autoscaling. Supports FlexRS (spot pricing for batch) and integration with Dataflow SQL for SQL-based pipelines.

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Informatica Cloud

Key features: ETL/ELT mappings, real-time integrations, API & application integration, data quality, data masking, and B2B/EDI flows. It also includes monitoring dashboards, alerts, and SLA management.

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Weld

Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.

Flexibility & Customization

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Google Cloud Dataflow

Users write custom transforms (ParDo, Map, GroupBy), can integrate UDFs, and use side inputs. Complex workloads requiring custom logic (stateful processing, custom connectors) are fully supported via Beam SDK. Cloud features like VPC, IAM, and KMS integrate security.

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Informatica Cloud

Users can create custom connectors via REST/SOAP or use the Generic Connector. Secure Agents allow on-premise integration. Mapping Designer supports custom transformations via Java or Groovy.

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Weld

Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.

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