Comparing Funnel with Mozart Data and Weld
Carolina Russ6 min read
What is Funnel
Funnel.io is a cloud-based marketing data hub that helps marketers collect, organize, and analyze data from all of their marketing channels in one place. It also provides users with tools to visualize and share their data, and to create custom reports. Funnel.io is designed to be easy to use, even for marketers without a technical background.
Pros
- Great interface
- Requires little technical expertise
- Straightforward dashboard
- More than 500 data connectors
- Great onboarding and training
Cons
- Expensive and complex, especially for smaller businesses
- Limited advanced analytics
- Reporting features could be more robust
- Limited to marketing use cases
- Steep and long learning curve
A reviewer on G2:
What I like about Funnel
We use Funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data.
What I dislike about Funnel
Recently the price of the platform has gone up. Although it is still priced competitively vs its alternatives.
What is Mozart Data
Mozart Data is a managed data stack provider that bundles ETL (using embedded Fivetran/Portable connectors), a fully managed Snowflake warehouse, and dbt-based transformations under one subscription—aiming to get teams from zero to insights in under an hour without coding.
Pros
- Out-of-the-box Snowflake data warehouse with connectors and dbt transforms in one package.
- 150+ connectors (via embedded Fivetran + Portable) configured behind the scenes so you don’t manage separate tools.
- Very fast onboarding—your data stack is live in under an hour without any code.
- Dedicated customer support and onboarding assistance (Mozart Assist) helps users set up and maintain pipelines.
Cons
- Pricing includes both warehouse usage and data volume (Monthly Active Rows), so costs rise with scale—often more expensive than self-managed ELT at high volumes.
- Less flexibility for bespoke connector logic—if a connector is missing, you must submit a request and wait for their team.
- Smaller community and fewer third-party tutorials compared to standalone tools like Airbyte or dbt.
Mozart Data Reviews (G2):
What I like about Mozart Data
Mozart Data gave us a turnkey stack with Snowflake, connectors, and transformations all configured. We were running dashboards in under a week without DevOps overhead.
What I dislike about Mozart Data
Costs can escalate quickly with high data volumes, and adding niche connectors often requires a request to their team (no self-serve).
What is Weld
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Pros
- Premium quality connectors and reliability
- User-friendly and easy to set up
- AI assistant
- Very competitive and easy-to-understand pricing model
- Reverse ETL option
- Lineage, orchestration, and workflow features
- Advanced transformation and SQL modeling capabilities
- Ability to handle large datasets and near real-time data sync
- Combines data from a wide range of sources for a single source of truth
Cons
- Requires some technical knowledge around data warehousing and SQL
- Limited features for advanced data teams
A reviewer on G2 said:
What I like about Weld
First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.
What I dislike about Weld
Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Feature-by-Feature Comparison
Ease of Use & Interface
Funnel
Funnel.io is designed to be easy to use, with a straightforward dashboard that requires little technical expertise, making it accessible for marketers.
Mozart Data
Mozart Data abstracts away infrastructure: users pick sources via a web UI, configure destinations, and their warehouse and pipelines spin up automatically. Minimal learning curve for non-technical teams.
Pricing & Affordability
Funnel
Funnel.io's pricing can be complex and expensive, especially for smaller businesses, which might find it challenging to justify the cost for their needs. The platform operates on a flexpoints system, a type of consumption-based pricing, which can make it difficult for users to predict their monthly costs accurately.
Mozart Data
Mozart’s bundled pricing (data volume + warehouse compute) starts at ~$1,000/month for small usage, which can be competitive for teams that value time saved over cost. However, high-volume users may find it pricier than DIY stacks.
Feature Set
Funnel
The platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.
Mozart Data
Includes managed Snowflake, automated ETL connectors (via Fivetran + Portable), a dbt transformation layer, and monitoring dashboards. Supports scheduling, incremental loads, and basic orchestrations without separate tools.
Flexibility & Customization
Funnel
Funnel.io is limited to marketing use cases and may lack the flexibility needed for more comprehensive data operations, but is effective within its niche.
Mozart Data
While Mozart Data handles most common use cases seamlessly, it limits custom code in pipelines. Advanced users can still bring their own SQL or dbt models, but building new connectors requires raising a request—no self-serve SDK.
Summary of Funnel vs Mozart Data vs Weld
| Weld | Funnel | Mozart Data | |
|---|---|---|---|
| Connectors | 200+ | 500+ | 150+ |
| Price | $79 / No data volume limits | $1.08 / flexpoint per month | Starts around $1,000/mo (includes Snowflake + ETL up to 250k MAR) |
| Free tier | No | Yes | Yes |
| Location | EU | SE | San Francisco, CA, USA |
| Extract data (ETL) | Yes | Yes | Yes |
| Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL) | Yes | No | No |
| Transformations | Yes | Yes | Yes |
| AI Assistant | Yes | Yes | No |
| On-Premise | No | No | No |
| Orchestration | Yes | No | Yes |
| Lineage | Yes | No | No |
| Version control | Yes | No | No |
| Load data to and from Excel | Yes | No | Yes |
| Load data to and from Google Sheets | Yes | No | Yes |
| Two-Way Sync | Yes | No | No |
| dbt Core Integration | Yes | No | Yes |
| dbt Cloud Integration | Yes | No | No |
| OpenAPI / Developer API | Yes | No | No |
| G2 Rating | 4.8 | 4.5 | 4.6 |
Conclusion
You’re comparing Funnel, Mozart Data, Weld. Each of these tools has its own strengths:
- Funnel: the platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.. funnel.io's pricing can be complex and expensive, especially for smaller businesses, which might find it challenging to justify the cost for their needs. the platform operates on a flexpoints system, a type of consumption-based pricing, which can make it difficult for users to predict their monthly costs accurately..
- Mozart Data: includes managed snowflake, automated etl connectors (via fivetran + portable), a dbt transformation layer, and monitoring dashboards. supports scheduling, incremental loads, and basic orchestrations without separate tools. . mozart’s bundled pricing (data volume + warehouse compute) starts at ~$1,000/month for small usage, which can be competitive for teams that value time saved over cost. however, high-volume users may find it pricier than diy stacks. .
- Weld: weld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.. weld offers a straightforward and competitive pricing model, starting at $99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
