What I like about Funnel
“We use Funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data.”
You’re comparing Funnel vs Meltano vs Weld. Explore how they differ on connectors, pricing, and features.

Loved by data teams from around the world
| Weld | Funnel | Meltano | |
|---|---|---|---|
| Connectors | 200+ | 500+ | 600+ |
| Price | $99 / 5M Active Rows | $1.08 / flexpoint per month | free (self-hosted), custom (managed), paid support packages |
| Free tier | |||
| Location | EU | SE | US |
| Extract data (ETL) | |||
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | |||
| Transformations | |||
| AI Assistant | |||
| On-Premise | |||
| Orchestration | |||
| Lineage | |||
| Version control | |||
| Load to/from Excel | |||
| Load to/from Google Sheets | |||
| Two-Way Sync | |||
| dbt Core Integration | |||
| dbt Cloud Integration | |||
| OpenAPI / Developer API | |||
| G2 rating | 4.8 | 4.5 | 4.9 |
Overview
Funnel.io is a cloud-based marketing data hub that helps marketers collect, organize, and analyze data from all of their marketing channels in one place. It also provides users with tools to visualize and share their data, and to create custom reports. Funnel.io is designed to be easy to use, even for marketers without a technical background.
Great interface
Requires little technical expertise
Straightforward dashboard
More than 500 data connectors
Great onboarding and training
Expensive and complex, especially for smaller businesses
Limited advanced analytics
Reporting features could be more robust
Limited to marketing use cases
Steep and long learning curve
A reviewer on G2:
“We use Funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data.”
“Recently the price of the platform has gone up. Although it is still priced competitively vs its alternatives.”
Overview
Meltano is an open-source data integration platform, similar to Airbyte, that enables businesses to build and manage their own data pipelines. It offers a wide range of connectors for databases, APIs, application logs, and other data sources. Meltano also supports robust data transformation and orchestration capabilities, making it easier to customize and automate workflows. It integrates seamlessly with popular cloud data warehouses, making it a flexible choice for modern data teams looking to manage their end-to-end data stack.

Open-source platform
A really large number of connectors through Singer
Offer an SDK to more easily build Singer taps and targets
Flexibility in Deployment
No fully managed options so you need to deploy yourself (in Beta though)
Requires high maintenance
Limited data transformation capabilities (only through deep integration with DBT)
Only has a limited number of connectors that are natively built outside of Singer
As a user on G2 puts it::
“All the managerial tasks are handled under the hood, leaving you to focus on getting or consuming the data you need.”
“With so many features baked into Meltano, navigating the documentation can be challenging. However, I've gotten around this by using Bing AI search, which brings me the answer immediately.”
Overview
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant
Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses
A reviewer on G2 said:
“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”


Side-by-side
Funnel.io is designed to be easy to use, with a straightforward dashboard that requires little technical expertise, making it accessible for marketers.

Meltano is simple and easy to use for those with technical expertise, particularly due to its portability and command-line usability, but may be challenging for less technical users.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side
Funnel.io is designed to be easy to use, with a straightforward dashboard that requires little technical expertise, making it accessible for marketers.
Meltano is simple and easy to use for those with technical expertise, particularly due to its portability and command-line usability, but may be challenging for less technical users.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side
Funnel.io's pricing can be complex and expensive, especially for smaller businesses, which might find it challenging to justify the cost for their needs. The platform operates on a flexpoints system, a type of consumption-based pricing, which can make it difficult for users to predict their monthly costs accurately.

Meltano is open-source and free to use, making it highly affordable, but requires significant investment in deployment and maintenance, especially without a fully managed option.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side
Funnel.io's pricing can be complex and expensive, especially for smaller businesses, which might find it challenging to justify the cost for their needs. The platform operates on a flexpoints system, a type of consumption-based pricing, which can make it difficult for users to predict their monthly costs accurately.
Meltano is open-source and free to use, making it highly affordable, but requires significant investment in deployment and maintenance, especially without a fully managed option.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side
The platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.

The platform offers extensive integration options, including support for data transformation and orchestration, but relies heavily on the Singer framework, which can limit capabilities.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side
The platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.
The platform offers extensive integration options, including support for data transformation and orchestration, but relies heavily on the Singer framework, which can limit capabilities.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side
Funnel.io is limited to marketing use cases and may lack the flexibility needed for more comprehensive data operations, but is effective within its niche.

Meltano is highly flexible for advanced users who can manage their own deployments and build on the platform, but it requires substantial maintenance and lacks a fully managed option.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Side-by-side
Funnel.io is limited to marketing use cases and may lack the flexibility needed for more comprehensive data operations, but is effective within its niche.
Meltano is highly flexible for advanced users who can manage their own deployments and build on the platform, but it requires substantial maintenance and lacks a fully managed option.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
AWARD WINNING ETL PLATFORM
Spend less time managing data and more time getting real insights.