Comparing Funnel with Informatica Cloud and Weld

You’re comparing Funnel vs Informatica Cloud vs Weld. Explore how they differ on connectors, pricing, and features.

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Weld vs Funnel vs Informatica Cloud

	Weld	Funnel	Informatica Cloud
Connectors	200+	500+	200+
Price	$99 / 5M Active Rows	$1.08 / flexpoint per month	Subscription-based (custom quotes); typically starts ~$20k/year for base ETL usage
Free tier
Location	EU	SE	Redwood City, CA, USA
Extract data (ETL)
Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL)
Transformations
AI Assistant
On-Premise
Orchestration
Lineage
Version control
Load to/from Excel			Yes (flat-file connectors)
Load to/from Google Sheets			Yes (Google Sheets connector)
Two-Way Sync
dbt Core Integration
dbt Cloud Integration
OpenAPI / Developer API
G2 rating	4.8	4.5	4.4

Overview

Funnel in Short

Funnel.io is a cloud-based marketing data hub that helps marketers collect, organize, and analyze data from all of their marketing channels in one place. It also provides users with tools to visualize and share their data, and to create custom reports. Funnel.io is designed to be easy to use, even for marketers without a technical background.

Pros

Great interface
Requires little technical expertise
Straightforward dashboard
More than 500 data connectors
Great onboarding and training

Cons

Expensive and complex, especially for smaller businesses
Limited advanced analytics
Reporting features could be more robust
Limited to marketing use cases
Steep and long learning curve

Reviews & Quotes

A reviewer on G2:

What I like about Funnel

“We use Funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data.”

What I dislike about Funnel

“Recently the price of the platform has gone up. Although it is still priced competitively vs its alternatives.”

Read full review

Overview

Informatica Cloud in Short

Informatica Intelligent Cloud Services (IICS) is a cloud-native iPaaS that provides ETL/ELT, application integration, API management, and data quality in a single SaaS platform. It offers hundreds of pre-built connectors for SaaS apps, cloud databases, and on-premises systems via Secure Agents. Key features include drag-and-drop flow designer, real-time integrations, and monitoring dashboards.

Pros

Hundreds of SaaS, cloud DB, and on-prem connectors via a lightweight Secure Agent.
Unified services: ETL/ELT, data quality, API integration, and B2B/EDI flows.
Low-code, drag-and-drop interface for rapid flow development; pre-built templates accelerate common integrations.
Hybrid integration capability: connect cloud and on-prem data sources securely via Secure Agents.

Cons

Pricing can be difficult to estimate—charges apply per environment, per connector, data volume, and usage of additional services.
Performance throttling on large bulk loads; premium packaging is needed for high-throughput scenarios.
Learning curve for advanced features: API Designer, Data Quality transformations, and complex flow orchestration.

Reviews & Quotes

G2 reviews:

What I like about Informatica Cloud

“Some of the standout aspects include: User Friendly Interface,Scalability and Cloud-Native Architecture, Automation and Scheduling.”

What I dislike about Informatica Cloud

“Informatica CDI is quite expensive when compared to other cloud-based data integration tools, particularly for smaller organizations and teams.”

Read full review

Overview

Weld in Short

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant

Cons

Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses

Reviews & Quotes

A reviewer on G2 said:

What I like about Weld

“First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.”

What I dislike about Weld

“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”

Read full review

Feature-by-Feature Comparison

Funnel

Informatica Cloud

Weld

Feature

Funnel

Informatica Cloud

Weld

Ease of Use & Interface

Side-by-side

Funnel

Funnel.io is designed to be easy to use, with a straightforward dashboard that requires little technical expertise, making it accessible for marketers.

Informatica Cloud

The IICS web UI provides a unified workspace where users build mappings and tasks using drag-and-drop. Pre-built templates simplify common use cases, but advanced features (e.g., data quality) require additional learning.

Weld

Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.

Ease of Use & Interface

Side-by-side

Funnel.io is designed to be easy to use, with a straightforward dashboard that requires little technical expertise, making it accessible for marketers.

Pricing & Affordability

Side-by-side

Funnel

Funnel.io's pricing can be complex and expensive, especially for smaller businesses, which might find it challenging to justify the cost for their needs. The platform operates on a flexpoints system, a type of consumption-based pricing, which can make it difficult for users to predict their monthly costs accurately.

Informatica Cloud

Informatica Cloud’s pricing includes a base license fee plus charges per connector, environment, and data usage. Small teams may find entry costs high, but larger enterprises benefit from consolidated integration and data services.

Weld

Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Pricing & Affordability

Side-by-side

Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Feature Set

Side-by-side

Funnel

The platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.

Informatica Cloud

Key features: ETL/ELT mappings, real-time integrations, API & application integration, data quality, data masking, and B2B/EDI flows. It also includes monitoring dashboards, alerts, and SLA management.

Weld

Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.

Feature Set

Side-by-side

The platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.

Flexibility & Customization

Side-by-side

Funnel

Funnel.io is limited to marketing use cases and may lack the flexibility needed for more comprehensive data operations, but is effective within its niche.

Informatica Cloud

Users can create custom connectors via REST/SOAP or use the Generic Connector. Secure Agents allow on-premise integration. Mapping Designer supports custom transformations via Java or Groovy.

Weld

Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.

Flexibility & Customization

Side-by-side

Funnel.io is limited to marketing use cases and may lack the flexibility needed for more comprehensive data operations, but is effective within its niche.

Users can create custom connectors via REST/SOAP or use the Generic Connector. Secure Agents allow on-premise integration. Mapping Designer supports custom transformations via Java or Groovy.