Comparing FME with Hightouch and Weld

You’re comparing FME vs Hightouch vs Weld. Explore how they differ on connectors, pricing, and features.

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Weld vs FME vs Hightouch

	Weld	FME	Hightouch
Connectors	200+	450+	70+
Price	$99 / 5M Active Rows	Per-seat for FME Desktop ($2,000+/year) and per-core for FME Server (custom)	Free tier; Growth ~$800+/mo based on rows/fields
Free tier
Location	EU	Surrey, BC, Canada (Safe Software HQ)	US
Extract data (ETL)
Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL)
Transformations
AI Assistant
On-Premise
Orchestration
Lineage
Version control
Load to/from Excel		Yes (via Excel reader/writer)
Load to/from Google Sheets
Two-Way Sync
dbt Core Integration
dbt Cloud Integration
OpenAPI / Developer API
G2 rating	4.8	4.7	4.6

Overview

FME in Short

FME (by Safe Software) is a data integration and transformation platform primarily focused on spatial and GIS data, but it also supports a wide range of non-spatial ETL. It provides a graphical workspace where users can build data pipelines, handling over 450 formats and applications, with strong data quality and validation capabilities.

Pros

Supports 450+ data formats, making it ideal for GIS and non-GIS integration.
Graphical Workspaces with extensive transformer library for spatial (coordinate reprojection, topology) and non-spatial transformations (joins, data cleansing).
FME Server enables automated scheduling, breakout clustered processing, and REST API for triggering workflows.
Strong data validation and quality features—users can apply conditional checks and notifications when data doesn’t meet criteria.

Cons

High licensing costs for desktop (FME Desktop) and server components; often priced per core for server deployments.
Primarily geared toward GIS/spatial use cases; non-spatial ETL use is possible but the interface and transformers are optimized for spatial workflows.
Large learning curve for complex workspaces—dragging many transformers can become unwieldy visually.

Reviews & Quotes

FME Product Overview:

What I like about FME

“FME’s ability to handle complex spatial transformations and 450+ formats is unmatched. The drag-and-drop workspace builder drastically speeds up geospatial ETL.”

What I dislike about FME

“Licensing can be expensive for smaller organizations. Focus on spatial means some general ETL features are less polished than GIS-specific functions.”

Read full review

Overview

Hightouch in Short

Hightouch is a Reverse ETL platform and “Composable CDP” that syncs data from warehouses (Snowflake, Redshift, BigQuery) to 70+ SaaS destinations (CRMs, ad networks, email platforms). It empowers marketing and operations teams with a visual audience builder, no-code syncs, and SQL customization for precise data activation.

Pros

Audience builder UI for non-technical users to create segments without SQL
70+ destinations, including CRMs, ad platforms, email & support tools
No persistent data storage—fetches on-the-fly from your warehouse for security
Support for real-time streaming and sub-minute latency syncs
Granular field mapping and transformation via SQL or simple expressions
Strong community, educational content, and responsive support

Cons

Reverse ETL only—needs a separate ingestion tool
Pricing based on rows/fields can become expensive at scale
Destination API limits (e.g., Salesforce) can slow large syncs
Custom connectors for very niche tools require waiting for team prioritization
Non-engineers may still need data team to model data for complex use cases

Reviews & Quotes

Hightouch Product Description:

What I like about Hightouch

“Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and ad networks. Sync data from any source (warehouse, spreadsheets) to 70+ tools using SQL or a point-and-click UI without relying on Engineering.”

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Overview

Weld in Short

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant

Cons

Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses

Reviews & Quotes

A reviewer on G2 said:

What I like about Weld

“First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.”

What I dislike about Weld

“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”

Read full review

Feature-by-Feature Comparison

FME

Hightouch

Weld

Feature

FME

Hightouch

Weld

Ease of Use & Interface

Side-by-side

FME

FME’s Workbench is a desktop application where users connect Reader and Writer transformers to map and transform data. While powerful for spatial, the GUI can feel cluttered for workflows with hundreds of transformers.

Hightouch

Hightouch’s interface is modern and intuitive, with an audience builder that lets marketers define segments visually. Technical users can drop into SQL for precise control.

Weld

Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.

Ease of Use & Interface

Side-by-side

Hightouch’s interface is modern and intuitive, with an audience builder that lets marketers define segments visually. Technical users can drop into SQL for precise control.

Pricing & Affordability

Side-by-side

FME

FME Desktop licenses start around $2,000/year. FME Server pricing is per-core (often $20k+/core for an annual license). Expensive for small teams, but justified where spatial data integration is critical.

Hightouch

Starts free for light use, but professional tiers scale with usage. For mid-market teams, the cost is justified by reduced engineering overhead, though very large sync volumes can be pricey.

Weld

Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Pricing & Affordability

Side-by-side

Starts free for light use, but professional tiers scale with usage. For mid-market teams, the cost is justified by reduced engineering overhead, though very large sync volumes can be pricey.

Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Feature Set

Side-by-side

FME

Supports reading/writing 450+ formats (GIS, CAD, JSON, XML, databases), transformer library (spatial & non-spatial), workflow orchestration via FME Server, automation (event-based, scheduled), and REST API endpoints for triggering.

Hightouch

Reverse ETL features: audience builder, SQL-based syncs, incremental updates, dry-run mode, mapping templates, role-based access, real-time triggers, and CLI/API for GitOps. It covers most operational use cases—no ingestion layer included.

Weld

Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.

Feature Set

Side-by-side

Flexibility & Customization

Side-by-side

FME

Users can embed Python, R, or Shell scripts within transformers for custom logic. FME Server can be deployed in any environment (on-prem, AWS, Azure) and scaled horizontally. However, no built-in data catalog or lineage; separate tools needed.

Hightouch

Hightouch balances ease-of-use with flexibility: write custom SQL queries, adjust mappings, and schedule or trigger via API. It can cover custom use cases through webhooks or generic destinations, though some advanced scenarios may need engineering support.

Weld

Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.