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Comparing Etlworks Integrator with Supermetrics and Weld

Carolina Russ
Carolina Russ6 min read
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What is Etlworks Integrator

Etlworks Integrator is a cloud-based ETL platform that provides over 300 connectors (databases, SaaS, files, big data) and a visual interface to build complex data flows. It can run both batch and streaming pipelines, support transformations via SQL or JavaScript, and integrate with Kafka, Snowflake, Redshift, Google BigQuery, and more. It also offers features for data replication, CDC, and workflow orchestration.

Pros

  • 300+ connectors for databases, cloud storage, SaaS apps, and streaming platforms.
  • Supports both batch and streaming (CDC) with configurable schedules and triggers.
  • Transformations via SQL, JavaScript, or built-in functions; data validation and error-handling features.
  • Cloud-based with on-prem runtime options for connecting to internal resources securely.

Cons

  • UI complexity: designing flows with many steps can be difficult to navigate.
  • Subscription is credit-based (e.g., $0.10/credit), making cost estimation tricky for variable workloads.
  • Less brand recognition and community support compared to leading ETL tools.

Etlworks Integrator Features:

What I like about Etlworks Integrator

Etlworks Integrator’s breadth of connectors and flexible transformation engine (SQL/JavaScript) let us integrate data from dozens of sources quickly.

What I dislike about Etlworks Integrator

The UI can be overwhelming for beginners, and pricing (credit-based) can be hard to predict for varying workloads.
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What is Supermetrics

Supermetrics is a powerful data integration tool that's particularly popular among marketers. It allows you to fetch data from various marketing platforms, such as Google Ads, Facebook Ads, and Google Analytics, and then transfer it into a data warehouse, spreadsheet, or BI tools like Looker, Google Data Studio, or PowerBI. The automation it provides saves time and reduces the chance of errors that come with manual data transfers.

Pros

  • Easy to use
  • Pre-built reports
  • Google Sheets destination
  • Flexibility in data storage and visualization options

Cons

  • Complex pricing model
  • Expensive
  • Limited data transformation capabilities
  • Slow data refresh rates
  • Can be glitchy
  • Not suitable for very large datasets

A reviewer on G2:

What I like about Supermetrics

Supermetrics is so easy to use, and the user interface for Google Sheets is intuitive and fast. There is a huge number of connectors available. I liked the scheduling options in my legacy plan, with hourly refreshes available. The customer support is premium and fast.

What I dislike about Supermetrics

There is a limited set of connectors available in the less expensive pricing plans, and the pricing has increased significantly over the years.
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What is Weld

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

  • Premium quality connectors and reliability
  • User-friendly and easy to set up
  • AI assistant
  • Very competitive and easy-to-understand pricing model
  • Reverse ETL option
  • Lineage, orchestration, and workflow features
  • Advanced transformation and SQL modeling capabilities
  • Ability to handle large datasets and near real-time data sync
  • Combines data from a wide range of sources for a single source of truth

Cons

  • Requires some technical knowledge around data warehousing and SQL
  • Limited features for advanced data teams

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
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Etlworks Integrator vs Supermetrics: Ease of Use and User Interface

Etlworks Integrator

Etlworks Integrator’s Flow Designer uses a canvas with source, transformation, and destination steps. While powerful and flexible, the interface has a steep learning curve; nested steps and branching can become difficult to visualize.

Supermetrics

Supermetrics is easy to use, especially for marketers who need to fetch data quickly from various platforms and transfer it to spreadsheets or BI tools.

Etlworks Integrator vs Supermetrics: Pricing Transparency and Affordability

Etlworks Integrator

Charges are based on credits consumed by data volume and transformations. Free trial provides limited credits. For predictable workloads, budget forecasting requires careful usage analysis.

Supermetrics

The pricing model for Supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets.

Etlworks Integrator vs Supermetrics: Comprehensive Feature Set

Etlworks Integrator

Features include: 300+ connectors, CDC replication, batch/streaming pipelines, SQL/JavaScript transformations, error handling, scheduling, and secure on-prem gateways. Also supports webhooks and REST API triggers.

Supermetrics

Supermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.

Etlworks Integrator vs Supermetrics: Flexibility and Customization

Etlworks Integrator

Supports embedding custom JavaScript or calling external services within pipelines. Can deploy integration nodes on-premise to access internal networks. Pipelines can be exported/imported for version control.

Supermetrics

Supermetrics provides flexibility in where data can be stored and visualized, but may lack advanced customization options for more technical users.

Summary of Etlworks Integrator vs Supermetrics vs Weld

WeldEtlworks IntegratorSupermetrics
Connectors200+300+128+
Price€99 / 2 connectorsCredit-based (e.g., $0.10/credit; volume discounts available)starts at €29 / month - 3 data sources - 1 user
Free tierNoYesNo
LocationEUPittsburgh, PA, USAFI
Extract data (ETL)YesYesYes
Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL)YesNoNo
TransformationsYesYesNo
AI AssistantYesNoNo
On-PremiseNoYesNo
OrchestrationYesYesNo
LineageYesNoNo
Version controlYesNoNo
Load data to and from ExcelYesYesNo
Load data to and from Google SheetsYesYesNo
Two-Way SyncYesNoNo
dbt Core IntegrationYesNoNo
dbt Cloud IntegrationYesNoNo
OpenAPI / Developer APIYesYesNo
G2 Rating4.84.54.4

Conclusion

You’re comparing Etlworks Integrator, Supermetrics, Weld. Each of these tools has its own strengths:

  • Etlworks Integratorfeatures include: 300+ connectors, cdc replication, batch/streaming pipelines, sql/javascript transformations, error handling, scheduling, and secure on-prem gateways. also supports webhooks and rest api triggers. charges are based on credits consumed by data volume and transformations. free trial provides limited credits. for predictable workloads, budget forecasting requires careful usage analysis. .
  • Supermetricssupermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.the pricing model for supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets..
  • Weldweld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.weld offers a straightforward and competitive pricing model, starting at €99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
Review the detailed sections above—connectors, pricing, feature set, and integrations—and choose the one that best matches your technical expertise, budget, and use cases.

Want to try a better alternative? Try Weld for free today.