What I like about Equals
“Within a week, we had a pipeline performance dashboard up and running. Building something similar ourselves would have taken 3+ months.”
You’re comparing Equals vs Talend vs Weld. Explore how they differ on connectors, pricing, and features.


Loved by data teams from around the world
| Weld | Equals | Talend | |
|---|---|---|---|
| Connectors | 200+ | — | 100+ |
| Price | $99 / 5M Active Rows | — | Custom price |
| Free tier | |||
| Location | EU | US | US |
| Extract data (ETL) | |||
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | |||
| Transformations | |||
| AI Assistant | |||
| On-Premise | |||
| Orchestration | |||
| Lineage | |||
| Version control | |||
| Load to/from Excel | |||
| Load to/from Google Sheets | |||
| Two-Way Sync | |||
| dbt Core Integration | |||
| dbt Cloud Integration | |||
| OpenAPI / Developer API | |||
| G2 rating | 4.8 | — | 4 |
Overview
Equals is an all-in-one GTM analytics platform that handles data sync, transformation, and analysis in a single interface. It automatically ETLs data from sources like Salesforce, HubSpot, Stripe, and SQL into a managed Snowflake warehouse, and then surfaces it in a spreadsheet-style BI layer for real-time pipeline, ARR, and other revenue metrics.

Built-in ELT: automatically syncs data from Salesforce, HubSpot, Stripe, SQL, etc.
Managed Snowflake warehouse included (no infra to maintain)
BI spreadsheet interface: combine spreadsheet flexibility with live queries
Pre-built GTM templates for pipeline, ARR, churn, and more
Real-time alerts and Slack/email pushes keep teams aligned
Primarily focused on revenue/GTM analytics—less flexible for non-revenue use cases
Custom SQL transforms require some technical skill
Pricing can be high for companies that outgrow the included Snowflake instance
From an Equals customer success story:
“Within a week, we had a pipeline performance dashboard up and running. Building something similar ourselves would have taken 3+ months.”
“Some advanced customization options (beyond the built-in GTM templates) require SQL knowledge and deeper familiarity with their Snowflake layer.”
Overview
Talend's data integration tool, one piece of the broader Talend Data Fabric platform. Talend's complete software is a robust data solution that goes beyond data integration to also encompass data quality management, data integrity and governance, application and API integration, and more. With both ELT and ETL capabilities, Talend is a good option for those with on-premise data warehousing and/or a cloud-based data warehouse. Geared towards larger enterprises, the complete Talend product is generally best suited for seasoned experts and large, mature data teams.

Large number of connectors
Robust feature set
Lots of advanced features for larger enterprises and data teams
Has both ELT and ETL capabilities
On premise options
Expensive for small businesses
Steep learning curve for non-technical users
Requires a large upfront investment and implementation
As a reviewer on Gartner states: :
“We are satisfied with Qlik Talend cloud, it enabled for us a seamless data integration and transformation, thanks to the tight integration with Qlik Cloud analytics.”
“Is a very good tool however this tool is better for data migration and a little lacking/ or difficult to use when it comes to some cleansing or further analysis.”
Overview
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant
Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses
A reviewer on G2 said:
“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”




Side-by-side

Equals provides a familiar spreadsheet UI layered on top of live SQL queries, making it intuitive for analysts and revenue ops teams with spreadsheet backgrounds. The GTM-specific templates accelerate time-to-value.

Talend has a steep learning curve, especially for non-technical users, due to its extensive feature set and advanced capabilities, which require significant training and experience to utilize fully.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side
Equals provides a familiar spreadsheet UI layered on top of live SQL queries, making it intuitive for analysts and revenue ops teams with spreadsheet backgrounds. The GTM-specific templates accelerate time-to-value.
Talend has a steep learning curve, especially for non-technical users, due to its extensive feature set and advanced capabilities, which require significant training and experience to utilize fully.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side

Pricing is custom and scales with data volume and Snowflake usage. While it includes a managed Snowflake instance (removing infra overhead), costs can rise quickly once usage grows beyond the base tier.

Talend's pricing is custom and can be expensive, especially for small businesses. It requires a substantial upfront investment, making it more suitable for large enterprises with significant data needs.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side
Pricing is custom and scales with data volume and Snowflake usage. While it includes a managed Snowflake instance (removing infra overhead), costs can rise quickly once usage grows beyond the base tier.
Talend's pricing is custom and can be expensive, especially for small businesses. It requires a substantial upfront investment, making it more suitable for large enterprises with significant data needs.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side

Equals combines ELT (data ingestion), a managed Snowflake warehouse, a BI spreadsheet interface, pre-built GTM dashboards, scheduled Slack/email alerts, and real-time collaboration. It’s designed end-to-end for revenue analytics.

Talend offers a robust feature set with a large number of connectors, supporting both ELT and ETL capabilities, along with options for on-premise deployments. It is well-suited for mature data teams needing comprehensive data integration and management.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side
Equals combines ELT (data ingestion), a managed Snowflake warehouse, a BI spreadsheet interface, pre-built GTM dashboards, scheduled Slack/email alerts, and real-time collaboration. It’s designed end-to-end for revenue analytics.
Talend offers a robust feature set with a large number of connectors, supporting both ELT and ETL capabilities, along with options for on-premise deployments. It is well-suited for mature data teams needing comprehensive data integration and management.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side

Users can drop into SQL when they need custom transformations or advanced modeling. While most teams rely on the built-in GTM templates, the platform is extensible via SQL and custom Snowflake functions for deeper bespoke analysis.

Talend provides flexibility and customization options, making it ideal for large enterprises with complex data needs. However, this comes at the cost of ease of use, particularly for less experienced users.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Side-by-side
Users can drop into SQL when they need custom transformations or advanced modeling. While most teams rely on the built-in GTM templates, the platform is extensible via SQL and custom Snowflake functions for deeper bespoke analysis.
Talend provides flexibility and customization options, making it ideal for large enterprises with complex data needs. However, this comes at the cost of ease of use, particularly for less experienced users.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
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