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Comparing Equals with Segment and Weld

Carolina Russ
Carolina Russ6 min read
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segment logo
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equals logo

What is Equals

Equals is an all-in-one GTM analytics platform that handles data sync, transformation, and analysis in a single interface. It automatically ETLs data from sources like Salesforce, HubSpot, Stripe, and SQL into a managed Snowflake warehouse, and then surfaces it in a spreadsheet-style BI layer for real-time pipeline, ARR, and other revenue metrics.

Pros

  • Built-in ELT: automatically syncs data from Salesforce, HubSpot, Stripe, SQL, etc.
  • Managed Snowflake warehouse included (no infra to maintain)
  • BI spreadsheet interface: combine spreadsheet flexibility with live queries
  • Pre-built GTM templates for pipeline, ARR, churn, and more
  • Real-time alerts and Slack/email pushes keep teams aligned

Cons

  • Primarily focused on revenue/GTM analytics—less flexible for non-revenue use cases
  • Custom SQL transforms require some technical skill
  • Pricing can be high for companies that outgrow the included Snowflake instance

From an Equals customer success story:

What I like about Equals

Within a week, we had a pipeline performance dashboard up and running. Building something similar ourselves would have taken 3+ months.

What I dislike about Equals

Some advanced customization options (beyond the built-in GTM templates) require SQL knowledge and deeper familiarity with their Snowflake layer.
Read full review

What is Segment

Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.

Pros

  • Real-time data integration capabilities
  • Pre-built and maintained connectors for popular data sources
  • Has advanced features for managing customer data
  • Easy to setup and use

Cons

  • Quickly becomes very expensive
  • Is purpose made for customer data and event tracking and thus lacks features outside of those areas
  • Not suitable for only use for ELT
  • Can have problems ingesting and working with historical data
  • Heavily skewed toward sales and marketing platforms
  • Custom integration or customization is really hard to do

As pointed out in this Capterra review::

What I like about Segment

Segment is a great tool, if you can afford it then you should start using it right now.

What I dislike about Segment

Read full review

What is Weld

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

  • Premium quality connectors and reliability
  • User-friendly and easy to set up
  • AI assistant
  • Very competitive and easy-to-understand pricing model
  • Reverse ETL option
  • Lineage, orchestration, and workflow features
  • Advanced transformation and SQL modeling capabilities
  • Ability to handle large datasets and near real-time data sync
  • Combines data from a wide range of sources for a single source of truth

Cons

  • Requires some technical knowledge around data warehousing and SQL
  • Limited features for advanced data teams

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Read full review

Equals vs Segment: Ease of Use and User Interface

Equals

Equals provides a familiar spreadsheet UI layered on top of live SQL queries, making it intuitive for analysts and revenue ops teams with spreadsheet backgrounds. The GTM-specific templates accelerate time-to-value.

Segment

Segment is easy to set up and use, offering real-time data integration and advanced features for managing customer data, making it a great choice for businesses focusing on customer data platforms.

Equals vs Segment: Pricing Transparency and Affordability

Equals

Pricing is custom and scales with data volume and Snowflake usage. While it includes a managed Snowflake instance (removing infra overhead), costs can rise quickly once usage grows beyond the base tier.

Segment

Segment can quickly become very expensive, especially for smaller businesses, due to its pricing model based on the number of visitors and advanced features.

Equals vs Segment: Comprehensive Feature Set

Equals

Equals combines ELT (data ingestion), a managed Snowflake warehouse, a BI spreadsheet interface, pre-built GTM dashboards, scheduled Slack/email alerts, and real-time collaboration. It’s designed end-to-end for revenue analytics.

Segment

The platform provides robust real-time data integration capabilities and is heavily skewed towards sales and marketing platforms, making it ideal for businesses with a strong focus on customer data.

Equals vs Segment: Flexibility and Customization

Equals

Users can drop into SQL when they need custom transformations or advanced modeling. While most teams rely on the built-in GTM templates, the platform is extensible via SQL and custom Snowflake functions for deeper bespoke analysis.

Segment

Segment offers limited flexibility for use outside of customer data and event tracking, with customization options that can be challenging for more complex requirements.

Summary of Equals vs Segment vs Weld

WeldEqualsSegment
Connectors200+++300+
Price$99 / Unlimited usage$120/month 10,000 visitors
Free tierNoNoYes
LocationEUUSUS
Extract data (ETL)YesYesYes
Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL)YesNoYes
TransformationsYesYesNo
AI AssistantYesNoNo
On-PremiseNoNoNo
OrchestrationYesNoNo
LineageYesNoNo
Version controlYesNoNo
Load data to and from ExcelYesNoNo
Load data to and from Google SheetsYesNoNo
Two-Way SyncYesNoNo
dbt Core IntegrationYesNoYes
dbt Cloud IntegrationYesNoNo
OpenAPI / Developer APIYesNoYes
G2 Rating4.84.6

Conclusion

You’re comparing Equals, Segment, Weld. Each of these tools has its own strengths:

  • Equalsequals combines elt (data ingestion), a managed snowflake warehouse, a bi spreadsheet interface, pre-built gtm dashboards, scheduled slack/email alerts, and real-time collaboration. it’s designed end-to-end for revenue analytics.pricing is custom and scales with data volume and snowflake usage. while it includes a managed snowflake instance (removing infra overhead), costs can rise quickly once usage grows beyond the base tier..
  • Segmentthe platform provides robust real-time data integration capabilities and is heavily skewed towards sales and marketing platforms, making it ideal for businesses with a strong focus on customer data.segment can quickly become very expensive, especially for smaller businesses, due to its pricing model based on the number of visitors and advanced features..
  • Weldweld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.weld offers a straightforward and competitive pricing model, starting at $99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
Review the detailed sections above—connectors, pricing, feature set, and integrations—and choose the one that best matches your technical expertise, budget, and use cases.

Want to try a better alternative? Try Weld for free today.