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Comparing Equals with Improvado and Weld

Carolina Russ
Carolina Russ5 min read
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improvado logo
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What is Equals

Equals is an all-in-one GTM analytics platform that handles data sync, transformation, and analysis in a single interface. It automatically ETLs data from sources like Salesforce, HubSpot, Stripe, and SQL into a managed Snowflake warehouse, and then surfaces it in a spreadsheet-style BI layer for real-time pipeline, ARR, and other revenue metrics.

Pros

  • Built-in ELT: automatically syncs data from Salesforce, HubSpot, Stripe, SQL, etc.
  • Managed Snowflake warehouse included (no infra to maintain)
  • BI spreadsheet interface: combine spreadsheet flexibility with live queries
  • Pre-built GTM templates for pipeline, ARR, churn, and more
  • Real-time alerts and Slack/email pushes keep teams aligned

Cons

  • Primarily focused on revenue/GTM analytics—less flexible for non-revenue use cases
  • Custom SQL transforms require some technical skill
  • Pricing can be high for companies that outgrow the included Snowflake instance

From an Equals customer success story:

What I like about Equals

Within a week, we had a pipeline performance dashboard up and running. Building something similar ourselves would have taken 3+ months.

What I dislike about Equals

Some advanced customization options (beyond the built-in GTM templates) require SQL knowledge and deeper familiarity with their Snowflake layer.
Read full review

What is Improvado

Improvado is a cloud-based data platform that helps businesses automate their data management and reporting. It connects to a wide range of data sources, including marketing platforms, CRM systems, and e-commerce platforms, and allows users to blend and transform their data to create a single source of truth.

Pros

  • Easy to use
  • Great support and onboarding
  • Automation features
  • Flexibility
  • Great for agencies with multiple accounts

Cons

  • Expensive, especially for large data volumes
  • Learning curve
  • Limited features
  • Limited integrations

A reviewer on G2:

What I like about Improvado

Improvado has been surprisingly easy to use. Within just a few clicks we have been able to integrate all our media platforms into our datalake. The numerous in-depth guides make this process very easy.

What I dislike about Improvado

Read full review

What is Weld

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

  • Premium quality connectors and reliability
  • User-friendly and easy to set up
  • AI assistant
  • Very competitive and easy-to-understand pricing model
  • Reverse ETL option
  • Lineage, orchestration, and workflow features
  • Advanced transformation and SQL modeling capabilities
  • Ability to handle large datasets and near real-time data sync
  • Combines data from a wide range of sources for a single source of truth

Cons

  • Requires some technical knowledge around data warehousing and SQL
  • Limited features for advanced data teams

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Read full review

Equals vs Improvado: Ease of Use and User Interface

Equals

Equals provides a familiar spreadsheet UI layered on top of live SQL queries, making it intuitive for analysts and revenue ops teams with spreadsheet backgrounds. The GTM-specific templates accelerate time-to-value.

Improvado

Improvado is known for its ease of use and strong support, making it a good choice for businesses looking to integrate multiple media platforms with minimal effort.

Equals vs Improvado: Pricing Transparency and Affordability

Equals

Pricing is custom and scales with data volume and Snowflake usage. While it includes a managed Snowflake instance (removing infra overhead), costs can rise quickly once usage grows beyond the base tier.

Improvado

Improvado's pricing is custom, which can be expensive depending on data volumes, making it less accessible for small businesses but valuable for larger enterprises with extensive data needs.

Equals vs Improvado: Comprehensive Feature Set

Equals

Equals combines ELT (data ingestion), a managed Snowflake warehouse, a BI spreadsheet interface, pre-built GTM dashboards, scheduled Slack/email alerts, and real-time collaboration. It’s designed end-to-end for revenue analytics.

Improvado

Improvado offers automation features and flexibility in data management and reporting, catering well to agencies handling multiple accounts.

Equals vs Improvado: Flexibility and Customization

Equals

Users can drop into SQL when they need custom transformations or advanced modeling. While most teams rely on the built-in GTM templates, the platform is extensible via SQL and custom Snowflake functions for deeper bespoke analysis.

Improvado

Improvado provides flexibility in data integration and transformation, but has limited features compared to more comprehensive platforms, which might require additional customization for some use cases.

Summary of Equals vs Improvado vs Weld

WeldEqualsImprovado
Connectors200+++500+
Price$99 / Unlimited usageCustom
Free tierNoNoNo
LocationEUUSUS
Extract data (ETL)YesYesYes
Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL)YesNoNo
TransformationsYesYesYes
AI AssistantYesNoNo
On-PremiseNoNoNo
OrchestrationYesNoNo
LineageYesNoNo
Version controlYesNoNo
Load data to and from ExcelYesNoNo
Load data to and from Google SheetsYesNoNo
Two-Way SyncYesNoNo
dbt Core IntegrationYesNoNo
dbt Cloud IntegrationYesNoNo
OpenAPI / Developer APIYesNoNo
G2 Rating4.84.5

Conclusion

You’re comparing Equals, Improvado, Weld. Each of these tools has its own strengths:

  • Equalsequals combines elt (data ingestion), a managed snowflake warehouse, a bi spreadsheet interface, pre-built gtm dashboards, scheduled slack/email alerts, and real-time collaboration. it’s designed end-to-end for revenue analytics.pricing is custom and scales with data volume and snowflake usage. while it includes a managed snowflake instance (removing infra overhead), costs can rise quickly once usage grows beyond the base tier..
  • Improvadoimprovado offers automation features and flexibility in data management and reporting, catering well to agencies handling multiple accounts.improvado's pricing is custom, which can be expensive depending on data volumes, making it less accessible for small businesses but valuable for larger enterprises with extensive data needs..
  • Weldweld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.weld offers a straightforward and competitive pricing model, starting at $99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
Review the detailed sections above—connectors, pricing, feature set, and integrations—and choose the one that best matches your technical expertise, budget, and use cases.

Want to try a better alternative? Try Weld for free today.