What I like about Equals
“Within a week, we had a pipeline performance dashboard up and running. Building something similar ourselves would have taken 3+ months.”
Comparing Equals with Etlworks Integrator and Weld
You’re comparing Equals vs Etlworks Integrator vs Weld. Explore how they differ on connectors, pricing, and features. 
Loved by data teams from around the world
Weld vs Equals vs Etlworks Integrator
| Weld | Equals | Etlworks Integrator | |
|---|---|---|---|
| Connectors | 200+ | — | 300+ |
| Price | $99 / 5M Active Rows | — | Credit-based (e.g., $0.10/credit; volume discounts available) |
| Free tier | |||
| Location | EU | US | Pittsburgh, PA, USA |
| Extract data (ETL) | |||
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | |||
| Transformations | |||
| AI Assistant | |||
| On-Premise | |||
| Orchestration | |||
| Lineage | |||
| Version control | |||
| Load to/from Excel | Yes (via file connectors) | ||
| Load to/from Google Sheets | Yes (Google Sheets) | ||
| Two-Way Sync | |||
| dbt Core Integration | |||
| dbt Cloud Integration | |||
| OpenAPI / Developer API | |||
| G2 rating | 4.8 | — | 4.5 |
Overview
Equals in Short
Equals is an all-in-one GTM analytics platform that handles data sync, transformation, and analysis in a single interface. It automatically ETLs data from sources like Salesforce, HubSpot, Stripe, and SQL into a managed Snowflake warehouse, and then surfaces it in a spreadsheet-style BI layer for real-time pipeline, ARR, and other revenue metrics.
Pros
Built-in ELT: automatically syncs data from Salesforce, HubSpot, Stripe, SQL, etc.
Managed Snowflake warehouse included (no infra to maintain)
BI spreadsheet interface: combine spreadsheet flexibility with live queries
Pre-built GTM templates for pipeline, ARR, churn, and more
Real-time alerts and Slack/email pushes keep teams aligned
Cons
Primarily focused on revenue/GTM analytics—less flexible for non-revenue use cases
Custom SQL transforms require some technical skill
Pricing can be high for companies that outgrow the included Snowflake instance
Reviews & Quotes
From an Equals customer success story:
What I dislike about Equals
“Some advanced customization options (beyond the built-in GTM templates) require SQL knowledge and deeper familiarity with their Snowflake layer.”
Overview
Etlworks Integrator in Short
Etlworks Integrator is a cloud-based ETL platform that provides over 300 connectors (databases, SaaS, files, big data) and a visual interface to build complex data flows. It can run both batch and streaming pipelines, support transformations via SQL or JavaScript, and integrate with Kafka, Snowflake, Redshift, Google BigQuery, and more. It also offers features for data replication, CDC, and workflow orchestration.
Pros
300+ connectors for databases, cloud storage, SaaS apps, and streaming platforms.
Supports both batch and streaming (CDC) with configurable schedules and triggers.
Transformations via SQL, JavaScript, or built-in functions; data validation and error-handling features.
Cloud-based with on-prem runtime options for connecting to internal resources securely.
Cons
UI complexity: designing flows with many steps can be difficult to navigate.
Subscription is credit-based (e.g., $0.10/credit), making cost estimation tricky for variable workloads.
Less brand recognition and community support compared to leading ETL tools.
Reviews & Quotes
Etlworks Integrator Features:
What I like about Etlworks Integrator
“Etlworks Integrator’s breadth of connectors and flexible transformation engine (SQL/JavaScript) let us integrate data from dozens of sources quickly.”
What I dislike about Etlworks Integrator
“The UI can be overwhelming for beginners, and pricing (credit-based) can be hard to predict for varying workloads.”
Overview
Weld in Short
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Pros
Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant
Cons
Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses
Reviews & Quotes
A reviewer on G2 said:
What I like about Weld
What I dislike about Weld
“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”
Feature-by-Feature Comparison
Feature
Equals
Etlworks Integrator
Weld
Feature
Equals
Etlworks Integrator
Weld
Ease of Use & Interface
Side-by-side
Equals
Equals provides a familiar spreadsheet UI layered on top of live SQL queries, making it intuitive for analysts and revenue ops teams with spreadsheet backgrounds. The GTM-specific templates accelerate time-to-value.
Etlworks Integrator
Etlworks Integrator’s Flow Designer uses a canvas with source, transformation, and destination steps. While powerful and flexible, the interface has a steep learning curve; nested steps and branching can become difficult to visualize.
Weld
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Ease of Use & Interface
Side-by-side
Equals provides a familiar spreadsheet UI layered on top of live SQL queries, making it intuitive for analysts and revenue ops teams with spreadsheet backgrounds. The GTM-specific templates accelerate time-to-value.
Etlworks Integrator’s Flow Designer uses a canvas with source, transformation, and destination steps. While powerful and flexible, the interface has a steep learning curve; nested steps and branching can become difficult to visualize.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Pricing & Affordability
Side-by-side
Equals
Pricing is custom and scales with data volume and Snowflake usage. While it includes a managed Snowflake instance (removing infra overhead), costs can rise quickly once usage grows beyond the base tier.
Etlworks Integrator
Charges are based on credits consumed by data volume and transformations. Free trial provides limited credits. For predictable workloads, budget forecasting requires careful usage analysis.
Weld
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Pricing & Affordability
Side-by-side
Pricing is custom and scales with data volume and Snowflake usage. While it includes a managed Snowflake instance (removing infra overhead), costs can rise quickly once usage grows beyond the base tier.
Charges are based on credits consumed by data volume and transformations. Free trial provides limited credits. For predictable workloads, budget forecasting requires careful usage analysis.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Feature Set
Side-by-side
Equals
Equals combines ELT (data ingestion), a managed Snowflake warehouse, a BI spreadsheet interface, pre-built GTM dashboards, scheduled Slack/email alerts, and real-time collaboration. It’s designed end-to-end for revenue analytics.
Etlworks Integrator
Features include: 300+ connectors, CDC replication, batch/streaming pipelines, SQL/JavaScript transformations, error handling, scheduling, and secure on-prem gateways. Also supports webhooks and REST API triggers.
Weld
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Feature Set
Side-by-side
Equals combines ELT (data ingestion), a managed Snowflake warehouse, a BI spreadsheet interface, pre-built GTM dashboards, scheduled Slack/email alerts, and real-time collaboration. It’s designed end-to-end for revenue analytics.
Features include: 300+ connectors, CDC replication, batch/streaming pipelines, SQL/JavaScript transformations, error handling, scheduling, and secure on-prem gateways. Also supports webhooks and REST API triggers.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Flexibility & Customization
Side-by-side
Equals
Users can drop into SQL when they need custom transformations or advanced modeling. While most teams rely on the built-in GTM templates, the platform is extensible via SQL and custom Snowflake functions for deeper bespoke analysis.
Etlworks Integrator
Supports embedding custom JavaScript or calling external services within pipelines. Can deploy integration nodes on-premise to access internal networks. Pipelines can be exported/imported for version control.
Weld
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Flexibility & Customization
Side-by-side
Users can drop into SQL when they need custom transformations or advanced modeling. While most teams rely on the built-in GTM templates, the platform is extensible via SQL and custom Snowflake functions for deeper bespoke analysis.
Supports embedding custom JavaScript or calling external services within pipelines. Can deploy integration nodes on-premise to access internal networks. Pipelines can be exported/imported for version control.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
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