Comparing Census with Jitterbit and Weld
Carolina Russ6 min read
What is Census
Census is a leading Reverse ETL platform that syncs data from your data warehouse back into SaaS tools like Salesforce, HubSpot, and Marketo. It integrates deeply with dbt and modern warehouses, enabling no-code mapping, incremental upserts, and reliable syncs to operational systems in near real time.
Pros
- Warehouse-centric: works directly on tables or dbt models
- No-code field mapping with live previews
- Broad destination support: Salesforce, HubSpot, Slack, Google Sheets, etc.
- Incremental upserts ensure data consistency with no duplicates
- Deep dbt integration and “analytics-as-code” workflows (YAML config)
- Flexible scheduling and API triggers for near real-time use cases
Cons
- Focuses only on reverse ETL—requires a separate ELT tool for ingestion
- Pricing based on rows or syncs can be expensive at very large volumes
- Complex transformations must be done upstream in the warehouse/dbt
- Dependent on destination API rate limits, which can slow large syncs
- SaaS-only (no on-prem deployment)
Census Overview (G2):
What I like about Census
Census is the fastest and most reliable reverse ETL platform with 99.5% uptime and premium support for all plans. It delivers transformed data at time-of-use—fueling rapid data activation in operational tools without relying on leaky pipelines.
What I dislike about Census
What is Jitterbit
Jitterbit Harmony is a cloud-based integration platform that supports ETL, API integration, and application connectivity. Its core concept is “Harmony Cloud Integration,” where users design “Jitterpaks” (integration packages) via a visual interface. Jitterbit offers pre-built connectors to major SaaS apps (Salesforce, NetSuite), on-prem databases, and flat files. It also supports real-time API creation from data sources and transformation using SQL or scripting.
Pros
- Pre-built connectors for CRM, ERP, databases, and flat files; plus the ability to build custom connectors via SDK.
- API creation feature: turn data flows into REST or SOAP endpoints on the fly.
- Visual Studio for designing Jitterpaks (pipelines), with drag-and-drop mapping and transformation steps.
- Real-time and batch modes supported; can deploy on Jitterbit’s cloud or your own servers (hybrid).
Cons
- Complex licensing (based on endpoints, environments, and usage) can be expensive for heavy data volumes.
- Studio interface can feel less modern compared to newer iPaaS; large, complex flows can become unwieldy.
- Some advanced transformations require writing custom code rather than purely using GUI.
Jitterbit Harmony Overview:
What I like about Jitterbit
Jitterbit’s Studio UI makes building integrations straightforward, and the API creation feature lets us expose data to external apps quickly.
What I dislike about Jitterbit
Pricing is tiered and can be high as you add more endpoints or data volume. Complex transformations sometimes require scripting, despite the low-code interface.
What is Weld
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Pros
- Premium quality connectors and reliability
- User-friendly and easy to set up
- AI assistant
- Very competitive and easy-to-understand pricing model
- Reverse ETL option
- Lineage, orchestration, and workflow features
- Advanced transformation and SQL modeling capabilities
- Ability to handle large datasets and near real-time data sync
- Combines data from a wide range of sources for a single source of truth
Cons
- Requires some technical knowledge around data warehousing and SQL
- Limited features for advanced data teams
A reviewer on G2 said:
What I like about Weld
First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.
What I dislike about Weld
Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Feature-by-Feature Comparison
Ease of Use & Interface
Census
Census provides an intuitive UI for mapping warehouse fields to destination fields, with live previews—non-technical business users quickly adopt it for operational data syncs.
Jitterbit
Jitterbit’s Studio is a Java-based desktop application (also has a web version) with a canvas for designing operations. It supports mapping between schemas, scripting for complex logic, and testing within the UI. Some users find it less responsive for very large flows.
Pricing & Affordability
Census
While there’s a free tier to get started, professional plans based on usage can add up for large enterprises. Still, ROI often justifies the investment by automating data activation in CRM/marketing tools.
Jitterbit
Pricing depends on number of endpoints, environments (dev/test/prod), and data volume. Smaller teams might start around $25k/year, but enterprise usage can cost significantly more.
Feature Set
Census
Census focuses on reverse ETL: no-code mapping, incremental upserts keyed on primary keys, scheduling, and deep dbt integration. It provides monitoring dashboards, alerting, and a CLI/API for GitOps workflows.
Jitterbit
Features include: ETL/ELT pipelines, API generation, cloud & on-prem deployment, real-time event triggers, pre-built templates (“Jitterpaks”), and monitoring dashboards. Also supports multi-environment promotion and CI/CD.
Flexibility & Customization
Census
Mapping logic is as flexible as your SQL—any complex query can feed Census. Users can customize scheduling (cron or event triggers) and configure failure handling. It adapts well but relies on warehouse transformations for complex logic.
Jitterbit
Users can embed JavaScript or VBScript for transformations. Jitterbit’s SDK allows building custom connectors. While hybrid deployment is possible, full feature access often requires cloud usage.
Summary of Census vs Jitterbit vs Weld
| Weld | Census | Jitterbit | |
|---|---|---|---|
| Connectors | 200+ | 130+ | 100+ |
| Price | $79 / No data volume limits | Free tier; Pro ~$350/mo for 2 destinations | Subscription-based (custom quotes; starts ~$25k/year) |
| Free tier | No | Yes | No |
| Location | EU | US | Oakland, CA, USA |
| Extract data (ETL) | Yes | No | Yes |
| Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL) | Yes | Yes | Yes |
| Transformations | Yes | No | Yes |
| AI Assistant | Yes | No | No |
| On-Premise | No | No | Yes |
| Orchestration | Yes | Yes | Yes |
| Lineage | Yes | No | No |
| Version control | Yes | Yes | Yes |
| Load data to and from Excel | Yes | No | Yes |
| Load data to and from Google Sheets | Yes | Yes | No |
| Two-Way Sync | Yes | No | Yes |
| dbt Core Integration | Yes | Yes | No |
| dbt Cloud Integration | Yes | No | No |
| OpenAPI / Developer API | Yes | Yes | Yes |
| G2 Rating | 4.8 | 4.5 | 4.3 |
Conclusion
You’re comparing Census, Jitterbit, Weld. Each of these tools has its own strengths:
- Census: census focuses on reverse etl: no-code mapping, incremental upserts keyed on primary keys, scheduling, and deep dbt integration. it provides monitoring dashboards, alerting, and a cli/api for gitops workflows.. while there’s a free tier to get started, professional plans based on usage can add up for large enterprises. still, roi often justifies the investment by automating data activation in crm/marketing tools..
- Jitterbit: features include: etl/elt pipelines, api generation, cloud & on-prem deployment, real-time event triggers, pre-built templates (“jitterpaks”), and monitoring dashboards. also supports multi-environment promotion and ci/cd. . pricing depends on number of endpoints, environments (dev/test/prod), and data volume. smaller teams might start around $25k/year, but enterprise usage can cost significantly more. .
- Weld: weld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.. weld offers a straightforward and competitive pricing model, starting at $99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
