Comparing Dell Boomi with Rows.com and Weld

You’re comparing Dell Boomi vs Rows.com vs Weld. Explore how they differ on connectors, pricing, and features.

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Weld vs Dell Boomi vs Rows.com

	Weld	Dell Boomi	Rows.com
Connectors	200+	200+	—
Price	$99 / 5M Active Rows	Subscription-based (per Atom/connection; starts ~$1000/month)	Free / starts at $39/user/mo for Pro
Free tier
Location	EU	Austin, TX, USA	US
Extract data (ETL)
Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL)
Transformations
AI Assistant
On-Premise
Orchestration
Lineage
Version control
Load to/from Excel		Yes (via ODBC/JDBC)
Load to/from Google Sheets
Two-Way Sync
dbt Core Integration
dbt Cloud Integration
OpenAPI / Developer API
G2 rating	4.8	4.3	—

Overview

Dell Boomi in Short

Dell Boomi AtomSphere is a cloud-native iPaaS that provides ETL, API management, B2B/EDI integration, and workflow automation via a visual “Atom” runtime architecture. It supports 200+ connectors (SaaS, on-prem, databases) and allows users to build, deploy, and manage integration processes (called Atoms) in a drag-and-drop interface. Boomi’s AtomSphere runs on a lightweight runtime engine that can be deployed in the cloud or on-premise for hybrid scenarios.

Pros

200+ connectors for SaaS, on-prem, and big data sources.
Cloud-native or on-prem Atom runtime allows hybrid deployments.
Visual process designer with drag-and-drop mapping, enriched by shape-specific logic (e.g., function, decision, loop).
Built-in error handling, version control, and CI/CD integration.

Cons

Costly licensing structure (per-connection, per-Atom), which can escalate for high throughput or many connectors.
Complex transformations sometimes still require scripting (JavaScript/Groovy), reducing low-code benefits for advanced scenarios.
Learning curve: mastering Atoms, Molecules, and hybrid architecture requires time, particularly for non-technical users.

Reviews & Quotes

Dell Boomi Documentation:

What I like about Dell Boomi

“Boomi’s AtomSphere makes deploying integration processes easy—Atommachines can run anywhere (cloud or on-prem), and the visual interface is intuitive for building mappings.”

What I dislike about Dell Boomi

“Licensing can be expensive, especially for high-volume data. Complex integrations can require coding despite the low-code promise.”

Read full review

Overview

Rows.com in Short

Rows.com is a next-generation spreadsheet platform that natively integrates with hundreds of SaaS APIs, databases, and BI tools. It automates data imports (ELT) directly into your spreadsheet, lets you build dashboards and reports, and supports scripting and automation—all inside a familiar spreadsheet interface.

Pros

Native connectors to 500+ SaaS tools (partnerships with major APIs)
Automates ELT directly into the spreadsheet—no separate pipeline to maintain
Built-in charting, collaboration, and dashboard capabilities
Supports JavaScript and Python formulas for advanced automation
Free plan available with core features

Cons

Heavy API-dependent sheets can lag when importing large datasets
Some enterprise connectors and advanced automations require paid plans
Not designed for full data-warehouse scale—best for mid-size data tables

Reviews & Quotes

Rows.com review on G2:

What I like about Rows.com

“Creating tables from Excel or Google Sheets imports is incredible. Creating charts and visuals in just a few clicks and navigating your workspace is PERFECT.”

What I dislike about Rows.com

“The basic dashboard is not very clear. Need to understand the features and divide screens to jump between spaces.”

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Overview

Weld in Short

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant

Cons

Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses

Reviews & Quotes

A reviewer on G2 said:

What I like about Weld

“First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.”

What I dislike about Weld

“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”

Read full review

Feature-by-Feature Comparison

Dell Boomi

Rows.com

Weld

Feature

Dell Boomi

Rows.com

Weld

Ease of Use & Interface

Side-by-side

Dell Boomi

Boomi’s Integration Builder uses a web-based canvas to create process flows. Connectors and maps are configured via dialogs. Error-handling, version control, and deployment controls are integrated. Some users find building very complex workflows cumbersome despite the visual design.

Rows.com

Rows.com feels like a modern spreadsheet but with built-in API connectors. Non-technical users can browse pre-built integrations, while power users can script custom workflows in JavaScript or Python.

Weld

Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.

Ease of Use & Interface

Side-by-side

Pricing & Affordability

Side-by-side

Dell Boomi

Boomi’s pricing is multi-faceted—permanent Atom licenses, per-connection pricing, and usage-based charges for transactions. SMBs may need to request custom quotes to stay within budget.

Rows.com

A free tier covers most basic import needs. Paid plans start at $39/user/month for Pro, which unlocks advanced integrations, higher API quotas, and dedicated support. Enterprise pricing is custom.

Weld

Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Pricing & Affordability

Side-by-side

Boomi’s pricing is multi-faceted—permanent Atom licenses, per-connection pricing, and usage-based charges for transactions. SMBs may need to request custom quotes to stay within budget.

A free tier covers most basic import needs. Paid plans start at $39/user/month for Pro, which unlocks advanced integrations, higher API quotas, and dedicated support. Enterprise pricing is custom.

Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Feature Set

Side-by-side

Dell Boomi

Features: ETL/ELT processes, API management, EDI/B2B integration, workflow automation, data quality, and master data management. It also offers training, community forums, and professional services.

Rows.com

Rows.com offers ELT connectors, in-sheet data transformations (via formulas or scripts), scheduling/automation, native charting and dashboards, real-time collaboration, and Jira/Slack notifications. It bridges spreadsheet flexibility with ETL and BI tooling.

Weld

Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.

Feature Set

Side-by-side

Features: ETL/ELT processes, API management, EDI/B2B integration, workflow automation, data quality, and master data management. It also offers training, community forums, and professional services.

Flexibility & Customization

Side-by-side

Dell Boomi

Custom scripting is supported via Groovy or JavaScript for complex transforms. Atoms can be deployed virtually anywhere for hybrid use cases. However, you rely on Boomi for core engine updates; it’s not open-source.

Rows.com

Users can write custom JavaScript/Python functions directly in cells, chain API calls across sheets, and build automated workflows (e.g., “every morning, pull this data and send a Slack alert”). It’s highly customizable for spreadsheet-centric data work.

Weld

Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.