You’re comparing Weld vs Dell Boomi vs Funnel. Explore how they differ on connectors, pricing, and features. 
Loved by data teams from around the world
| Feature | Weld | Dell Boomi | Funnel |
|---|---|---|---|
| Core Platform | |||
| Price | $79 / 5M Active Rows | Subscription-based (per Atom/connection; starts ~$1000/month) | $1.08 / flexpoint per month |
| Free tier | No | No | Yes |
| Location | DK, (EU) | Austin, TX, USA | SE |
| Connectors & Sync | |||
| Connectors | 200+ | 200+ | 500+ |
| Extract data (ETL) | Yes | Yes | Yes |
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | Yes | Yes | No |
| Two-Way Sync | Yes | Yes | No |
| Transformations & AI | |||
| Transformations | Yes | Yes | Yes |
| AI Assistant | Yes | No | Yes |
| dbt Core Integration | Yes | No | No |
| dbt Cloud Integration | Yes | No | No |
| Governance & DevOps | |||
| Orchestration | Yes | Yes | No |
| Lineage | Yes | Yes | No |
| Version control | Yes | Yes | No |
| On-Premise | No | Yes | No |
| OpenAPI / Developer API | Yes | Yes | No |
| Integrations | |||
| Load to/from Excel | Yes | Yes (via ODBC/JDBC) | Yes |
| Load to/from Google Sheets | Yes | No | No |
| Ratings | |||
| G2 rating | 4.8 | 4.3 | 4.5 |
Overview
Weld is a unified ELT and data activation platform that combines ingestion, modeling, transformations, orchestration, lineage, and reverse ETL in a single SaaS interface. With premium in-house–built connectors, an intuitive UI, and near real-time syncs, Weld enables both technical and non-technical users to create and manage data workflows efficiently. Weld also includes an AI assistant to support SQL modeling, generate transformations, and streamline repetitive tasks. Teams can ingest data from a wide range of sources—including marketing platforms, CRMs, databases, Google Sheets, Excel, and APIs—into their cloud data warehouse and activate it back into business tools.
Lineage, orchestration, and workflow features included by default
Handles large datasets and near real-time data sync
ELT and reverse ETL in one platform
User-friendly interface with minimal setup required
Flat, predictable monthly pricing model
200+ in-house–built, high-quality connectors
AI assistant for modeling and transformations
Some SQL knowledge is useful for advanced modeling
Optimized for cloud-warehouse workflows (Snowflake, BigQuery, Redshift, etc.)
Feature set is streamlined for modern ELT/activation use cases
A reviewer on G2 said:
Overview
Dell Boomi AtomSphere is a cloud-native iPaaS that provides ETL, ELT, API management, B2B/EDI integration, and workflow automation using its Atom runtime architecture. It includes 200+ connectors across SaaS, on-premises systems, and databases. Pipelines and integrations are created in a visual drag-and-drop interface, and Boomi’s lightweight Atom engine can be deployed both in the cloud and on-premise to support hybrid integration scenarios.
200+ connectors for SaaS, databases, on-prem systems, and big data sources.
Hybrid deployment options via Boomi Atoms (cloud, on-prem, or private environments).
Visual process designer with drag-and-drop mapping and component-specific logic.
Built-in version control, error handling, and CI/CD integration.
Licensing costs can increase quickly based on Atom count and connector usage.
Advanced transformations may require scripting (JavaScript or Groovy).
Learning curve for understanding Atom, Molecule, and hybrid deployment models.
Dell Boomi Documentation:
“Boomi’s AtomSphere makes deploying integration processes easy—Atoms can run anywhere, and the visual interface is intuitive for building mappings.”
“Licensing can be expensive, especially for high-volume data. Complex integrations can require coding despite the low-code promise.”
Overview
Funnel is a cloud-based marketing data hub designed to centralize, organize, and standardize marketing and advertising data. It allows teams to collect data from hundreds of marketing platforms and deliver it to destinations like BigQuery, Snowflake, Looker Studio, dashboards, and spreadsheets. Funnel is built for non-technical users and focuses specifically on marketing analytics use cases.
User-friendly interface for marketing teams
Requires minimal technical expertise
Large library of marketing connectors
Strong onboarding and customer training
Good for centralizing marketing data in one place
Pricing can be expensive and difficult to predict
Limited to marketing-specific use cases
Reporting and analytics capabilities are basic
Less suitable for cross-departmental data needs
Can have a steeper learning curve for more complex setups
A reviewer on G2:
“We use Funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data.”
“Recently the price of the platform has gone up. Although it is still priced competitively vs its alternatives.”
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Boomi’s Integration Builder provides a web-based canvas for designing integration processes. While the drag-and-drop interface is intuitive for typical workflows, complex multi-step pipelines can become challenging to maintain.
Funnel provides a clean, intuitive interface designed for marketing teams, making setup straightforward for non-technical users. More complex setups, however, may require additional learning.
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Boomi’s Integration Builder provides a web-based canvas for designing integration processes. While the drag-and-drop interface is intuitive for typical workflows, complex multi-step pipelines can become challenging to maintain.
Funnel provides a clean, intuitive interface designed for marketing teams, making setup straightforward for non-technical users. More complex setups, however, may require additional learning.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
Boomi uses a subscription model based on Atom runtime usage, connector limits, and transaction volumes. Pricing generally starts around $1,000 per month, with higher tiers for larger workloads. Smaller teams may find the model expensive.
The flexpoints pricing model can be difficult to predict and becomes expensive as data volumes increase, which may pose challenges for smaller businesses.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
Boomi uses a subscription model based on Atom runtime usage, connector limits, and transaction volumes. Pricing generally starts around $1,000 per month, with higher tiers for larger workloads. Smaller teams may find the model expensive.
The flexpoints pricing model can be difficult to predict and becomes expensive as data volumes increase, which may pose challenges for smaller businesses.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
Key features include ETL/ELT processes, API management, EDI/B2B capabilities, workflow automation, master data management, and data quality tools. The platform also provides monitoring, alerts, and enterprise-level governance capabilities.
Funnel offers over 500 connectors and simple transformation tools, along with strong onboarding support. However, its reporting, modeling, and analytics capabilities remain basic compared to broader data platforms.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
Key features include ETL/ELT processes, API management, EDI/B2B capabilities, workflow automation, master data management, and data quality tools. The platform also provides monitoring, alerts, and enterprise-level governance capabilities.
Funnel offers over 500 connectors and simple transformation tools, along with strong onboarding support. However, its reporting, modeling, and analytics capabilities remain basic compared to broader data platforms.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Boomi supports Groovy and JavaScript for custom transformations, and Atoms can be deployed in any environment for hybrid use cases. Pipelines can be parameterized, integrated with CI/CD, and triggered via REST APIs. As a proprietary platform, core engine enhancements depend on Boomi’s roadmap.
Funnel works well for marketing workflows but lacks the flexibility needed for wider data engineering use cases, cross-team pipelines, or advanced customization.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Boomi supports Groovy and JavaScript for custom transformations, and Atoms can be deployed in any environment for hybrid use cases. Pipelines can be parameterized, integrated with CI/CD, and triggered via REST APIs. As a proprietary platform, core engine enhancements depend on Boomi’s roadmap.
Funnel works well for marketing workflows but lacks the flexibility needed for wider data engineering use cases, cross-team pipelines, or advanced customization.
Select up to three tools to compare.
CUSTOMER STORIES
“One of the biggest impacts has been unlocking new ways to buy media. Before, we didn’t have the data to back up strategic decisions – now we do.”
“Before Weld, we had to rely on custom Python scripts and manual processes that were time-consuming and error-prone.”
“We’re still a team of three, but we’re often doing far more than the equivalent of three full-time employees. That’s down to how we're able to leverage systems, data, and processes.”
“We’ve always been a KPI-driven company. But we wanted to scale that mindset across every team member, every team, every decision.”
“Before Weld, our data infrastructure was limited and we relied heavily on Excel files and custom Python scripts.”
“Weld has saved us a ton of time, from not having data ready to having a fully functional data warehouse and connectors.”
“By integrating Weld, Amazon S3, and Databricks, Soundboks built a modern data pipeline that automates data ingestion, improves reporting, and provides up-to-date visibility into sales performance”
“We didn’t have a good data setup, so we lacked the business insights we needed. Weld has allowed us to set up a structured data infrastructure and access insights quickly.”
AWARD WINNING ETL PLATFORM
Spend less time managing data and more time getting real insights.
