What I like about Blendo
“Blendo’s turnkey dashboards and consolidated metrics saved us weeks of manual work—data from all our marketing tools was in BigQuery overnight.”
You’re comparing Blendo vs TripleWhale vs Weld. Explore how they differ on connectors, pricing, and features.


Loved by data teams from around the world
| Weld | Blendo | TripleWhale | |
|---|---|---|---|
| Connectors | 200+ | 30+ | 50+ |
| Price | $99 / 5M Active Rows | Small plan starts ~$100/month; scales by data volume and connector count | $299 / month |
| Free tier | |||
| Location | EU | Sofia, Bulgaria (HQ) + USA offices | US |
| Extract data (ETL) | |||
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | |||
| Transformations | |||
| AI Assistant | |||
| On-Premise | |||
| Orchestration | |||
| Lineage | |||
| Version control | |||
| Load to/from Excel | |||
| Load to/from Google Sheets | |||
| Two-Way Sync | |||
| dbt Core Integration | |||
| dbt Cloud Integration | |||
| OpenAPI / Developer API | |||
| G2 rating | 4.8 | 4.3 | 4.6 |
Overview
Blendo is a cloud-based ETL service that simplifies collecting data from popular SaaS tools (marketing, analytics, CRM) and loading it into a data warehouse or BI tool. It focuses on quick setup, automated schema updates, and easy data enrichment for marketers and analysts.

Quick setup for popular marketing and product analytics sources with pre-built dashboards.
Handles incremental syncs and auto-updates when source schemas change.
Offers a unified metrics layer with common definitions (e.g., MRR, CAC) out-of-the-box.
Niche focus on marketing/product analytics—fewer connectors for general-purpose ETL.
Transformation capabilities are limited to simple mappings; complex needs require additional tools.
Pricing scales quickly as more sources are connected or higher sync frequency is needed.
Blendo Pricing:
“Blendo’s turnkey dashboards and consolidated metrics saved us weeks of manual work—data from all our marketing tools was in BigQuery overnight.”
“Limited customization: can’t define complex transformation logic beyond basic field mappings and date handling.”
Overview
TripleWhale is an analytics platform specifically designed for eCommerce businesses, providing insights into customer journeys, advertising performance, and key metrics across various marketing channels. It allows users to connect their eCommerce platforms, such as Shopify, and marketing tools to create comprehensive dashboards that help in decision-making and optimizing ad spend.

Tailored for eCommerce businesses
Comprehensive customer journey insights
Easy integration with Shopify and other eCommerce platforms
User-friendly dashboards
Optimizes ad spend with detailed analytics
Limited to eCommerce use cases
Can be expensive for smaller businesses
Some advanced features have a learning curve
A reviewer on G2:
“TripleWhale has become indispensable for our eCommerce operations, providing us with detailed insights into our customer journeys and ad performance that we couldn't get anywhere else.”
Overview
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant
Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses
A reviewer on G2 said:
“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”




Side-by-side

Blendo’s web UI focuses on connecting predefined sources (select connector, authenticate, choose tables). Once set, data flows automatically on a schedule. Very little configuration needed—ideal for marketers/analysts.

TripleWhale provides a user-friendly dashboard that simplifies the visualization of customer journey and advertising data, making it accessible even for users without deep technical knowledge.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side
Blendo’s web UI focuses on connecting predefined sources (select connector, authenticate, choose tables). Once set, data flows automatically on a schedule. Very little configuration needed—ideal for marketers/analysts.
TripleWhale provides a user-friendly dashboard that simplifies the visualization of customer journey and advertising data, making it accessible even for users without deep technical knowledge.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side

Plans start at $100/month for 1 source, 1 warehouse, and 1 dashboard sync. Higher tiers add connectors and more frequent syncs. Good value for small analytics use cases, but costs increase if you add many sources.

Priced at $299 per month, TripleWhale may be expensive for smaller eCommerce businesses, but offers substantial value through its detailed analytics and integration capabilities.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side
Plans start at $100/month for 1 source, 1 warehouse, and 1 dashboard sync. Higher tiers add connectors and more frequent syncs. Good value for small analytics use cases, but costs increase if you add many sources.
Priced at $299 per month, TripleWhale may be expensive for smaller eCommerce businesses, but offers substantial value through its detailed analytics and integration capabilities.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side

Features: SaaS connectors (marketing, CRM, product), incremental sync, metrics layer, pre-built BI dashboards (Data Studio, Looker), monitoring & alerts. Limited to analytics-focused data; no general-purpose ETL features.

The platform is focused on eCommerce, providing comprehensive insights into customer journeys and advertising performance, which is highly beneficial for businesses in this sector.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side
Features: SaaS connectors (marketing, CRM, product), incremental sync, metrics layer, pre-built BI dashboards (Data Studio, Looker), monitoring & alerts. Limited to analytics-focused data; no general-purpose ETL features.
The platform is focused on eCommerce, providing comprehensive insights into customer journeys and advertising performance, which is highly beneficial for businesses in this sector.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side

Users can define custom SQL transformations on the loaded data via a “SQL runner” feature, but most heavy transformations are done post-load in the warehouse or BI tool. No built-in Python/JS transforms.

TripleWhale is tailored specifically for eCommerce, limiting its use to this sector but providing powerful tools for optimizing ad spend and improving customer insights.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Side-by-side
Users can define custom SQL transformations on the loaded data via a “SQL runner” feature, but most heavy transformations are done post-load in the warehouse or BI tool. No built-in Python/JS transforms.
TripleWhale is tailored specifically for eCommerce, limiting its use to this sector but providing powerful tools for optimizing ad spend and improving customer insights.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
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