You’re comparing Weld vs Blendo vs Improvado. Explore how they differ on connectors, pricing, and features. 
Loved by data teams from around the world
| Feature | Weld | Blendo | Improvado |
|---|---|---|---|
| Core Platform | |||
| Price | $79 / 5M Active Rows | Plans start around $100/month (varies by connectors and sync frequency) | Custom |
| Free tier | No | Yes | No |
| Location | DK, (EU) | Sofia, Bulgaria (HQ) + USA | US |
| Connectors & Sync | |||
| Connectors | 200+ | 30+ | 500+ |
| Extract data (ETL) | Yes | Yes | Yes |
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | Yes | No | No |
| Two-Way Sync | Yes | No | No |
| Transformations & AI | |||
| Transformations | Yes | No | Yes |
| AI Assistant | Yes | No | Yes |
| dbt Core Integration | Yes | No | No |
| dbt Cloud Integration | Yes | No | No |
| Governance & DevOps | |||
| Orchestration | Yes | Yes | No |
| Lineage | Yes | No | No |
| Version control | Yes | No | No |
| On-Premise | No | No | No |
| OpenAPI / Developer API | Yes | No | No |
| Integrations | |||
| Load to/from Excel | Yes | No | No |
| Load to/from Google Sheets | Yes | No | No |
| Ratings | |||
| G2 rating | 4.8 | 4.3 | 4.5 |
Overview
Weld is a unified ELT and data activation platform that combines ingestion, modeling, transformations, orchestration, lineage, and reverse ETL in a single SaaS interface. With premium in-house–built connectors, an intuitive UI, and near real-time syncs, Weld enables both technical and non-technical users to create and manage data workflows efficiently. Weld also includes an AI assistant to support SQL modeling, generate transformations, and streamline repetitive tasks. Teams can ingest data from a wide range of sources—including marketing platforms, CRMs, databases, Google Sheets, Excel, and APIs—into their cloud data warehouse and activate it back into business tools.
Lineage, orchestration, and workflow features included by default
Handles large datasets and near real-time data sync
ELT and reverse ETL in one platform
User-friendly interface with minimal setup required
Flat, predictable monthly pricing model
200+ in-house–built, high-quality connectors
AI assistant for modeling and transformations
Some SQL knowledge is useful for advanced modeling
Optimized for cloud-warehouse workflows (Snowflake, BigQuery, Redshift, etc.)
Feature set is streamlined for modern ELT/activation use cases
A reviewer on G2 said:
Overview
Blendo is a cloud-based ETL service focused on collecting data from SaaS tools, particularly marketing, analytics, and CRM platforms and loading it into data warehouses and BI tools. It offers quick setup, automated schema updates, and analytics-ready data models designed for business teams.
Fast setup for popular marketing, CRM, and product analytics connectors.
Supports incremental syncs and automatic schema updates.
Provides analytics-ready metrics models (e.g., MRR, CAC) and optional pre-built dashboards.
Narrow connector catalog focused mainly on marketing and analytics tools.
Only basic transformation support—complex transformations require warehouse or BI tooling.
Pricing increases with more connectors or higher sync frequency.
Blendo Pricing:
“Blendo’s turnkey dashboards and consolidated metrics saved us weeks of manual work—data from all our marketing tools was in BigQuery overnight.”
“Limited customization: cannot define complex transformation logic beyond basic mappings and formatting.”
Overview
Improvado is an AI-powered marketing analytics platform that automates data integration, transformation, and reporting. It connects to over 500 marketing, sales, and analytics platforms, offering a fully managed data pipeline and AI Agents for campaign governance, insights, and reporting.
500+ pre-built data connectors
Advanced AI Agents for campaign governance and reporting
Supports enterprise-grade transformations
Custom integration with any API via AI sandbox
Managed data warehouses and BI dashboard compatibility
Pricing is custom and may be expensive for small teams
AI Agent features are add-ons
No native Excel or Sheets sync
A reviewer on G2:
“Improvado has been surprisingly easy to use. Within just a few clicks we have been able to integrate all our media platforms into our datalake. The numerous in-depth guides make this process very easy.”
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Blendo provides a simple UI where users authenticate connectors, select objects, and schedule syncs. It's designed for non-technical users who need analytics-ready data with minimal configuration.
Improvado features a clean UI and guided setup, making it easy to extract, transform, and load data from various marketing platforms. Users can explore APIs via natural language using the AI Agent.
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Blendo provides a simple UI where users authenticate connectors, select objects, and schedule syncs. It's designed for non-technical users who need analytics-ready data with minimal configuration.
Improvado features a clean UI and guided setup, making it easy to extract, transform, and load data from various marketing platforms. Users can explore APIs via natural language using the AI Agent.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
Pricing typically starts around $100/month for a limited number of sources and scheduled syncs. Additional connectors and higher-frequency syncs increase the cost. The free tier supports limited testing.
Improvado’s pricing is custom and varies by data volume, sync frequency, and add-on features. While potentially costly, it's suited to enterprise use cases requiring robust data infrastructure.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
Pricing typically starts around $100/month for a limited number of sources and scheduled syncs. Additional connectors and higher-frequency syncs increase the cost. The free tier supports limited testing.
Improvado’s pricing is custom and varies by data volume, sync frequency, and add-on features. While potentially costly, it's suited to enterprise use cases requiring robust data infrastructure.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
Blendo offers SaaS connectors, incremental syncs, automated schema handling, optional metrics models, and pre-built dashboards for common analytics use cases. It does not include a full transformation engine.
The platform includes a complete ELT pipeline, campaign governance, marketing data transformation, and AI-powered reporting. It supports custom integrations and harmonization via no-code tools.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
Blendo offers SaaS connectors, incremental syncs, automated schema handling, optional metrics models, and pre-built dashboards for common analytics use cases. It does not include a full transformation engine.
The platform includes a complete ELT pipeline, campaign governance, marketing data transformation, and AI-powered reporting. It supports custom integrations and harmonization via no-code tools.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Supports simple field mappings and offers a SQL-based post-load transformation option, but lacks scripting or complex transformation workflows. Best suited for straightforward analytics pipelines.
Improvado is highly flexible, with the ability to integrate with any API via AI Agents and sandbox testing. It offers deep customization in pipelines and dashboards for large-scale marketing operations.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Supports simple field mappings and offers a SQL-based post-load transformation option, but lacks scripting or complex transformation workflows. Best suited for straightforward analytics pipelines.
Improvado is highly flexible, with the ability to integrate with any API via AI Agents and sandbox testing. It offers deep customization in pipelines and dashboards for large-scale marketing operations.
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CUSTOMER STORIES
“One of the biggest impacts has been unlocking new ways to buy media. Before, we didn’t have the data to back up strategic decisions – now we do.”
“Before Weld, we had to rely on custom Python scripts and manual processes that were time-consuming and error-prone.”
“We’re still a team of three, but we’re often doing far more than the equivalent of three full-time employees. That’s down to how we're able to leverage systems, data, and processes.”
“We’ve always been a KPI-driven company. But we wanted to scale that mindset across every team member, every team, every decision.”
“Before Weld, our data infrastructure was limited and we relied heavily on Excel files and custom Python scripts.”
“Weld has saved us a ton of time, from not having data ready to having a fully functional data warehouse and connectors.”
“By integrating Weld, Amazon S3, and Databricks, Soundboks built a modern data pipeline that automates data ingestion, improves reporting, and provides up-to-date visibility into sales performance”
“We didn’t have a good data setup, so we lacked the business insights we needed. Weld has allowed us to set up a structured data infrastructure and access insights quickly.”
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