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Comparing Alooma with TripleWhale and Weld

Carolina Russ
Carolina Russ5 min read
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What is Alooma

Alooma (acquired by Google Cloud in 2019) was a streaming ETL platform that enabled real-time ingestion of data from various sources into BigQuery. It provided a visual pipeline editor to map, transform, and route data with minimal code, automatically handling schema changes and ensuring exactly-once delivery. While Alooma as a standalone product is retired, many of its features have been integrated into Google Cloud’s Dataflow and Pub/Sub pipelines.

Pros

  • Real-time streaming ETL with automatic schema drift handling.
  • Minimal coding: visual pipeline UI with built-in connectors to databases, Kafka, APIs, and SaaS apps.
  • Exactly-once delivery guarantees to BigQuery, eliminating duplicate data.

Cons

  • Standalone Alooma product is discontinued—functionality now lives in GCP services (e.g., Dataflow, Data Fusion).
  • Migrating legacy Alooma pipelines to GCP-native services requires rework, as UI and features differ from original Alooma.

Google Cloud’s Dataflow (Alooma integration):

What I like about Alooma

Alooma’s ease of connecting live streaming data sources directly into BigQuery with automated schema management was revolutionary for our real-time analytics.

What I dislike about Alooma

Since Google integrated Alooma into its native services, the standalone product no longer exists, so new users must migrate to Dataflow or Data Fusion.
Read full review

What is TripleWhale

TripleWhale is an analytics platform specifically designed for eCommerce businesses, providing insights into customer journeys, advertising performance, and key metrics across various marketing channels. It allows users to connect their eCommerce platforms, such as Shopify, and marketing tools to create comprehensive dashboards that help in decision-making and optimizing ad spend.

Pros

  • Tailored for eCommerce businesses
  • Comprehensive customer journey insights
  • Easy integration with Shopify and other eCommerce platforms
  • User-friendly dashboards
  • Optimizes ad spend with detailed analytics

Cons

  • Limited to eCommerce use cases
  • Can be expensive for smaller businesses
  • Some advanced features have a learning curve

A reviewer on G2:

What I like about TripleWhale

TripleWhale has become indispensable for our eCommerce operations, providing us with detailed insights into our customer journeys and ad performance that we couldn't get anywhere else.

What I dislike about TripleWhale

Read full review

What is Weld

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

  • Premium quality connectors and reliability
  • User-friendly and easy to set up
  • AI assistant
  • Very competitive and easy-to-understand pricing model
  • Reverse ETL option
  • Lineage, orchestration, and workflow features
  • Advanced transformation and SQL modeling capabilities
  • Ability to handle large datasets and near real-time data sync
  • Combines data from a wide range of sources for a single source of truth

Cons

  • Requires some technical knowledge around data warehousing and SQL
  • Limited features for advanced data teams

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Read full review

Feature-by-Feature Comparison

Ease of Use & Interface

Alooma

Alooma’s web-based pipeline builder allowed users to drag-and-drop connectors for streaming or batch data, apply transformations, and route data to BigQuery with just a few clicks. The interface auto-generated SQL when possible.

TripleWhale

TripleWhale provides a user-friendly dashboard that simplifies the visualization of customer journey and advertising data, making it accessible even for users without deep technical knowledge.

Pricing & Affordability

Alooma

No longer available as a separate product. Users adopt equivalent GCP services (Dataflow, Data Fusion) which have pay-as-you-go pricing under the GCP pricing model.

TripleWhale

Priced at $299 per month, TripleWhale may be expensive for smaller eCommerce businesses, but offers substantial value through its detailed analytics and integration capabilities.

Feature Set

Alooma

Alooma supported real-time ingestion from Kafka, databases (MySQL, PostgreSQL), logs, REST APIs, and SaaS apps, with built-in transformations (masking, enrichment). It automatically handled schema changes, and could write to BigQuery partitions.

TripleWhale

The platform is focused on eCommerce, providing comprehensive insights into customer journeys and advertising performance, which is highly beneficial for businesses in this sector.

Flexibility & Customization

Alooma

Users could write custom JavaScript transforms or Python UDFs for complex logic. The platform managed infrastructure, but custom connectors required Eloqua code or support.

TripleWhale

TripleWhale is tailored specifically for eCommerce, limiting its use to this sector but providing powerful tools for optimizing ad spend and improving customer insights.

Summary of Alooma vs TripleWhale vs Weld

WeldAloomaTripleWhale
Connectors200+100+50+
Price$79 / No data volume limitsN/A (product retired; GCP service pricing applies)$299 / month
Free tierNoNoNo
LocationEUSunnyvale, CA, USA (pre-acquisition)US
Extract data (ETL)YesYesYes
Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL)YesNoNo
TransformationsYesYesNo
AI AssistantYesNoNo
On-PremiseNoNoNo
OrchestrationYesYesNo
LineageYesNoNo
Version controlYesNoNo
Load data to and from ExcelYesNoNo
Load data to and from Google SheetsYesNoNo
Two-Way SyncYesNoNo
dbt Core IntegrationYesNoNo
dbt Cloud IntegrationYesNoNo
OpenAPI / Developer APIYesNoNo
G2 Rating4.84.6

Conclusion

You’re comparing Alooma, TripleWhale, Weld. Each of these tools has its own strengths:

  • Aloomaalooma supported real-time ingestion from kafka, databases (mysql, postgresql), logs, rest apis, and saas apps, with built-in transformations (masking, enrichment). it automatically handled schema changes, and could write to bigquery partitions. no longer available as a separate product. users adopt equivalent gcp services (dataflow, data fusion) which have pay-as-you-go pricing under the gcp pricing model. .
  • TripleWhalethe platform is focused on ecommerce, providing comprehensive insights into customer journeys and advertising performance, which is highly beneficial for businesses in this sector.priced at $299 per month, triplewhale may be expensive for smaller ecommerce businesses, but offers substantial value through its detailed analytics and integration capabilities..
  • Weldweld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.weld offers a straightforward and competitive pricing model, starting at $99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
Review the detailed sections above—connectors, pricing, feature set, and integrations—and choose the one that best matches your technical expertise, budget, and use cases.

Want to try a better alternative? Try Weld for free today.