Comparing Alooma with Supermetrics and Weld

You’re comparing Alooma vs Supermetrics vs Weld. Explore how they differ on connectors, pricing, and features.

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Weld vs Alooma vs Supermetrics

	Weld	Alooma	Supermetrics
Connectors	200+	100+	128+
Price	$99 / 5M Active Rows	N/A (product retired; GCP service pricing applies)	starts at $29 / month - 3 data sources - 1 user
Free tier
Location	EU	Sunnyvale, CA, USA (pre-acquisition)	FI
Extract data (ETL)
Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL)
Transformations
AI Assistant
On-Premise
Orchestration
Lineage
Version control
Load to/from Excel
Load to/from Google Sheets
Two-Way Sync
dbt Core Integration
dbt Cloud Integration
OpenAPI / Developer API
G2 rating	4.8	—	4.4

Overview

Alooma in Short

Alooma (acquired by Google Cloud in 2019) was a streaming ETL platform that enabled real-time ingestion of data from various sources into BigQuery. It provided a visual pipeline editor to map, transform, and route data with minimal code, automatically handling schema changes and ensuring exactly-once delivery. While Alooma as a standalone product is retired, many of its features have been integrated into Google Cloud’s Dataflow and Pub/Sub pipelines.

Pros

Real-time streaming ETL with automatic schema drift handling.
Minimal coding: visual pipeline UI with built-in connectors to databases, Kafka, APIs, and SaaS apps.
Exactly-once delivery guarantees to BigQuery, eliminating duplicate data.

Cons

Standalone Alooma product is discontinued—functionality now lives in GCP services (e.g., Dataflow, Data Fusion).
Migrating legacy Alooma pipelines to GCP-native services requires rework, as UI and features differ from original Alooma.

Reviews & Quotes

Google Cloud’s Dataflow (Alooma integration):

What I like about Alooma

“Alooma’s ease of connecting live streaming data sources directly into BigQuery with automated schema management was revolutionary for our real-time analytics.”

What I dislike about Alooma

“Since Google integrated Alooma into its native services, the standalone product no longer exists, so new users must migrate to Dataflow or Data Fusion.”

Read full review

Overview

Supermetrics in Short

Supermetrics is a powerful data integration tool that's particularly popular among marketers. It allows you to fetch data from various marketing platforms, such as Google Ads, Facebook Ads, and Google Analytics, and then transfer it into a data warehouse, spreadsheet, or BI tools like Looker, Google Data Studio, or PowerBI. The automation it provides saves time and reduces the chance of errors that come with manual data transfers.

Pros

Easy to use
Pre-built reports
Google Sheets destination
Flexibility in data storage and visualization options

Cons

Complex pricing model
Expensive
Limited data transformation capabilities
Slow data refresh rates
Can be glitchy
Not suitable for very large datasets

Reviews & Quotes

A reviewer on G2:

What I like about Supermetrics

“Supermetrics is so easy to use, and the user interface for Google Sheets is intuitive and fast. There is a huge number of connectors available. I liked the scheduling options in my legacy plan, with hourly refreshes available. The customer support is premium and fast.”

What I dislike about Supermetrics

“There is a limited set of connectors available in the less expensive pricing plans, and the pricing has increased significantly over the years.”

Read full review

Overview

Weld in Short

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant

Cons

Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses

Reviews & Quotes

A reviewer on G2 said:

What I like about Weld

“First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.”

What I dislike about Weld

“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”

Read full review

Feature-by-Feature Comparison

Alooma

Supermetrics

Weld

Feature

Alooma

Supermetrics

Weld

Ease of Use & Interface

Side-by-side

Alooma

Alooma’s web-based pipeline builder allowed users to drag-and-drop connectors for streaming or batch data, apply transformations, and route data to BigQuery with just a few clicks. The interface auto-generated SQL when possible.

Supermetrics

Supermetrics is easy to use, especially for marketers who need to fetch data quickly from various platforms and transfer it to spreadsheets or BI tools.

Weld

Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.

Ease of Use & Interface

Side-by-side

Supermetrics is easy to use, especially for marketers who need to fetch data quickly from various platforms and transfer it to spreadsheets or BI tools.

Pricing & Affordability

Side-by-side

Alooma

No longer available as a separate product. Users adopt equivalent GCP services (Dataflow, Data Fusion) which have pay-as-you-go pricing under the GCP pricing model.

Supermetrics

The pricing model for Supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets.

Weld

Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Pricing & Affordability

Side-by-side

No longer available as a separate product. Users adopt equivalent GCP services (Dataflow, Data Fusion) which have pay-as-you-go pricing under the GCP pricing model.

The pricing model for Supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets.

Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Feature Set

Side-by-side

Alooma

Alooma supported real-time ingestion from Kafka, databases (MySQL, PostgreSQL), logs, REST APIs, and SaaS apps, with built-in transformations (masking, enrichment). It automatically handled schema changes, and could write to BigQuery partitions.

Supermetrics

Supermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.

Weld

Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.

Feature Set

Side-by-side

Supermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.

Flexibility & Customization

Side-by-side

Alooma

Users could write custom JavaScript transforms or Python UDFs for complex logic. The platform managed infrastructure, but custom connectors required Eloqua code or support.

Supermetrics

Supermetrics provides flexibility in where data can be stored and visualized, but may lack advanced customization options for more technical users.

Weld

Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.

Flexibility & Customization

Side-by-side

Users could write custom JavaScript transforms or Python UDFs for complex logic. The platform managed infrastructure, but custom connectors required Eloqua code or support.

Supermetrics provides flexibility in where data can be stored and visualized, but may lack advanced customization options for more technical users.