What I like about Airbyte
“If you don't have workloads that currently use DBT or fit well into that model, this probably isn’t the tool for you.”
You’re comparing Airbyte vs Matia vs Weld. Explore how they differ on connectors, pricing, and features.

Loved by data teams from around the world
| Weld | Airbyte | Matia | |
|---|---|---|---|
| Connectors | 200+ | 350+ | 200+ |
| Price | $99 / 5M Active Rows | $2.50/credit (one million rows = 6 credits; 1 GB = 4 credits) | Custom, unified platform license |
| Free tier | |||
| Location | EU | US | US |
| Extract data (ETL) | |||
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | |||
| Transformations | |||
| AI Assistant | |||
| On-Premise | |||
| Orchestration | |||
| Lineage | |||
| Version control | |||
| Load to/from Excel | |||
| Load to/from Google Sheets | |||
| Two-Way Sync | |||
| dbt Core Integration | |||
| dbt Cloud Integration | |||
| OpenAPI / Developer API | |||
| G2 rating | 4.8 | 4.2 | 4.9 |
Overview
An open-source data integration platform, Airbyte is a popular choice for those building a modern data stack. Airbyte boasts its collection of ELT connectors as well as the ability to build custom ones in the platform, a differentiator from other no-code ELT tools. Because building custom pipelines requires coding knowledge, this special feature will only benefit data specialists with solid coding abilities.
Airbyte is built to work well with DBT and SQL, so this is an important thing to note before deciding to use the tool.
Open-source platform
A really large number of connectors and destinations
Easy deployment
Managed cloud option
Engineering-focused with advanced options to build your own connectors and features
Has both ELT and Reverse ETL options
Large community
More suited for advanced teams
Require more maintenance
The quality of connectors can vary because of open-source
High dependence on community
In a review from Confessions of a Data Guy, he shares::
“If you don't have workloads that currently use DBT or fit well into that model, this probably isn’t the tool for you.”
Overview
Matia is a unified DataOps platform combining ETL/ELT, reverse ETL, data observability, and data catalog features in a single cloud-native solution. It aims to reduce “tool sprawl” by offering ingestion, monitoring, and activation in one interface, with rapid connector development based on customer requests.

Unified platform: ETL/ELT, reverse ETL, observability, and catalog in one solution
Hundreds of connectors available, with rapid on-demand connector development
Built-in data observability to detect anomalies, schema changes, and pipeline health
Data catalog for metadata management and discovery integrated natively
Strong, responsive customer support and quick feature rollout
Newer startup—features still maturing compared to incumbents
Cloud-only SaaS (no on-prem option)
Limited third-party tutorials or community resources due to early stage
Pricing not publicly transparent; requires custom negotiation
All-in-one approach may lack depth of specialized tools in certain areas (advanced catalog features, for example)
Matia Homepage:
“Matia unifies ETL, observability, catalog, and reverse ETL so teams can focus on driving actionable insights and accelerating innovation.”
Overview
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant
Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses
A reviewer on G2 said:
“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”


Side-by-side
Airbyte is an open-source platform that is easier for teams with strong coding skills but may be challenging for those without technical expertise, especially when building custom connectors.

Matia’s UI integrates ingestion, observability, and cataloging in a cohesive web interface, making setup straightforward for small teams. Users praise its modern design and low learning curve.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side
Airbyte is an open-source platform that is easier for teams with strong coding skills but may be challenging for those without technical expertise, especially when building custom connectors.
Matia’s UI integrates ingestion, observability, and cataloging in a cohesive web interface, making setup straightforward for small teams. Users praise its modern design and low learning curve.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side
Airbyte offers a flexible pricing model based on credits, but costs can add up depending on data volume, making it more suitable for teams that can optimize their usage.

Pricing is by custom quote, but early users report good value for replacing multiple point tools. A free trial is available for evaluation.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side
Airbyte offers a flexible pricing model based on credits, but costs can add up depending on data volume, making it more suitable for teams that can optimize their usage.
Pricing is by custom quote, but early users report good value for replacing multiple point tools. A free trial is available for evaluation.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side
The platform supports a large number of connectors and destinations and is designed to work well with DBT and SQL, providing robust options for teams building a modern data stack.

Comprehensive feature set: ETL/ELT, real-time CDC ingestion, reverse ETL, data observability (anomaly detection, schema drift), data catalog with lineage, and orchestration. It covers end-to-end data ops from ingestion to activation.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side
The platform supports a large number of connectors and destinations and is designed to work well with DBT and SQL, providing robust options for teams building a modern data stack.
Comprehensive feature set: ETL/ELT, real-time CDC ingestion, reverse ETL, data observability (anomaly detection, schema drift), data catalog with lineage, and orchestration. It covers end-to-end data ops from ingestion to activation.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side
Airbyte's open-source nature and customization options make it highly flexible for teams with the capability to maintain and build on the platform, but this flexibility comes with a higher maintenance burden.

While offering rich built-in modules, Matia allows custom connectors on demand and configurable data quality rules. It abstracts infrastructure management, trading some low-level control for rapid deployment and ease of use.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Side-by-side
Airbyte's open-source nature and customization options make it highly flexible for teams with the capability to maintain and build on the platform, but this flexibility comes with a higher maintenance burden.
While offering rich built-in modules, Matia allows custom connectors on demand and configurable data quality rules. It abstracts infrastructure management, trading some low-level control for rapid deployment and ease of use.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
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