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Comparing Adverity with Whatagraph and Weld

Carolina Russ
Carolina Russ5 min read
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What is Adverity

Adverity is a standout data integration platform transforming siloed marketing data into actionable insights. With more than 600 marketing data connectors, it is designed for marketers to make better decisions and improve performance across all campaigns and channels.

Pros

  • Data extraction and loading
  • Flexibility and customization
  • Scalability
  • User-friendly interface
  • Unlimited data and connections

Cons

  • Expensive, especially for small businesses
  • Steep learning curve
  • Reporting capabilities could be improved
  • Initial setup complexity
  • Performance issues with large datasets

A reviewer on Capterra:

What I like about Adverity

Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio.

What I dislike about Adverity

Read full review

What is Whatagraph

Whatagraph is a cloud-based marketing reporting tool that helps agencies and in-house teams create and automate visually appealing reports in minutes. It integrates with different marketing and advertising platforms, allowing you to pull data from all of your channels into one place.

Pros

  • Easy to use
  • Visually appealing reports
  • Great for agencies
  • Great report automation

Cons

  • Limited customization options for advanced users
  • Expensive, particularly for smaller businesses
  • Lacking integration coverage
  • Steep learning curve

A reviewer on G2:

What I like about Whatagraph

Generating quality reports with ease is now possible thanks to this fantastic reporting tool. Moreover, our clients love the way we present the default menus which help save valuable time overall.

What I dislike about Whatagraph

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What is Weld

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

  • Premium quality connectors and reliability
  • User-friendly and easy to set up
  • AI assistant
  • Very competitive and easy-to-understand pricing model
  • Reverse ETL option
  • Lineage, orchestration, and workflow features
  • Advanced transformation and SQL modeling capabilities
  • Ability to handle large datasets and near real-time data sync
  • Combines data from a wide range of sources for a single source of truth

Cons

  • Requires some technical knowledge around data warehousing and SQL
  • Limited features for advanced data teams

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Read full review

Adverity vs Whatagraph: Ease of Use and User Interface

Adverity

Adverity offers a user-friendly interface but has a steeper learning curve due to its broad feature set, which might be overwhelming for beginners.

Whatagraph

Whatagraph is easy to use and great for generating visually appealing reports quickly, making it a popular choice for agencies and marketing teams.

Adverity vs Whatagraph: Pricing Transparency and Affordability

Adverity

Adverity’s pricing is on the higher side, especially for small businesses, which may find the cost prohibitive. It is ideal for larger enterprises that need extensive data integration capabilities.

Whatagraph

Whatagraph is relatively expensive, particularly for smaller businesses, which may find its pricing a barrier to adoption.

Adverity vs Whatagraph: Comprehensive Feature Set

Adverity

Adverity supports a wide range of connectors and provides robust data extraction, transformation, and loading capabilities. However, the platform's comprehensive feature set can be a double-edged sword, offering great functionality but also requiring significant effort to master.

Whatagraph

The platform offers great report automation and integration with multiple marketing platforms, but it has limited customization options for advanced users.

Adverity vs Whatagraph: Flexibility and Customization

Adverity

Adverity is highly customizable, offering flexibility to adapt to various data needs and integration scenarios, making it a strong choice for businesses that require tailored data solutions.

Whatagraph

While Whatagraph is great for creating quick reports, it lacks flexibility and customization options, making it less suitable for advanced data tasks.

Summary of Adverity vs Whatagraph vs Weld

WeldAdverityWhatagraph
Connectors200+600+100+
Price€99 / 2 connectors€500 / month€199 / month
Free tierNoNoNo
LocationEUITUS
Extract data (ETL)YesYesYes
Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL)YesNoNo
TransformationsYesYesNo
AI AssistantYesNoNo
On-PremiseNoNoNo
OrchestrationYesNoNo
LineageYesNoNo
Version controlYesNoNo
Load data to and from ExcelYesNoNo
Load data to and from Google SheetsYesNoNo
Two-Way SyncYesNoNo
dbt Core IntegrationYesNoNo
dbt Cloud IntegrationYesNoNo
OpenAPI / Developer APIYesNoNo
G2 Rating4.84.54.5

Conclusion

You’re comparing Adverity, Whatagraph, Weld. Each of these tools has its own strengths:

  • Adverityadverity supports a wide range of connectors and provides robust data extraction, transformation, and loading capabilities. however, the platform's comprehensive feature set can be a double-edged sword, offering great functionality but also requiring significant effort to master.adverity’s pricing is on the higher side, especially for small businesses, which may find the cost prohibitive. it is ideal for larger enterprises that need extensive data integration capabilities..
  • Whatagraphthe platform offers great report automation and integration with multiple marketing platforms, but it has limited customization options for advanced users.whatagraph is relatively expensive, particularly for smaller businesses, which may find its pricing a barrier to adoption..
  • Weldweld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.weld offers a straightforward and competitive pricing model, starting at €99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
Review the detailed sections above—connectors, pricing, feature set, and integrations—and choose the one that best matches your technical expertise, budget, and use cases.

Want to try a better alternative? Try Weld for free today.