Comparing Adverity with Informatica Cloud and Weld
Carolina Russ5 min read
What is Adverity
Adverity is a standout data integration platform transforming siloed marketing data into actionable insights. With more than 600 marketing data connectors, it is designed for marketers to make better decisions and improve performance across all campaigns and channels.
Pros
- Data extraction and loading
- Flexibility and customization
- Scalability
- User-friendly interface
- Unlimited data and connections
Cons
- Expensive, especially for small businesses
- Steep learning curve
- Reporting capabilities could be improved
- Initial setup complexity
- Performance issues with large datasets
A reviewer on Capterra:
What I like about Adverity
Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio.
What I dislike about Adverity
What is Informatica Cloud
Informatica Intelligent Cloud Services (IICS) is a cloud-native iPaaS that provides ETL/ELT, application integration, API management, and data quality in a single SaaS platform. It offers hundreds of pre-built connectors for SaaS apps, cloud databases, and on-premises systems via Secure Agents. Key features include drag-and-drop flow designer, real-time integrations, and monitoring dashboards.
Pros
- Hundreds of SaaS, cloud DB, and on-prem connectors via a lightweight Secure Agent.
- Unified services: ETL/ELT, data quality, API integration, and B2B/EDI flows.
- Low-code, drag-and-drop interface for rapid flow development; pre-built templates accelerate common integrations.
- Hybrid integration capability: connect cloud and on-prem data sources securely via Secure Agents.
Cons
- Pricing can be difficult to estimate—charges apply per environment, per connector, data volume, and usage of additional services.
- Performance throttling on large bulk loads; premium packaging is needed for high-throughput scenarios.
- Learning curve for advanced features: API Designer, Data Quality transformations, and complex flow orchestration.
Informatica Cloud Pricing:
What I like about Informatica Cloud
IICS provides an all-in-one cloud integration suite: ETL, API management, and data quality, all managed by Informatica. Connector coverage is unmatched.
What I dislike about Informatica Cloud
Complex pricing (per user, per connector, data volume) and occasional performance issues for large data volumes.
What is Weld
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Pros
- Premium quality connectors and reliability
- User-friendly and easy to set up
- AI assistant
- Very competitive and easy-to-understand pricing model
- Reverse ETL option
- Lineage, orchestration, and workflow features
- Advanced transformation and SQL modeling capabilities
- Ability to handle large datasets and near real-time data sync
- Combines data from a wide range of sources for a single source of truth
Cons
- Requires some technical knowledge around data warehousing and SQL
- Limited features for advanced data teams
A reviewer on G2 said:
What I like about Weld
First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.
What I dislike about Weld
Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Feature-by-Feature Comparison
Ease of Use & Interface
Adverity
Adverity offers a user-friendly interface but has a steeper learning curve due to its broad feature set, which might be overwhelming for beginners.
Informatica Cloud
The IICS web UI provides a unified workspace where users build mappings and tasks using drag-and-drop. Pre-built templates simplify common use cases, but advanced features (e.g., data quality) require additional learning.
Pricing & Affordability
Adverity
Adverity’s pricing is on the higher side, especially for small businesses, which may find the cost prohibitive. It is ideal for larger enterprises that need extensive data integration capabilities.
Informatica Cloud
Informatica Cloud’s pricing includes a base license fee plus charges per connector, environment, and data usage. Small teams may find entry costs high, but larger enterprises benefit from consolidated integration and data services.
Feature Set
Adverity
Adverity supports a wide range of connectors and provides robust data extraction, transformation, and loading capabilities. However, the platform's comprehensive feature set can be a double-edged sword, offering great functionality but also requiring significant effort to master.
Informatica Cloud
Key features: ETL/ELT mappings, real-time integrations, API & application integration, data quality, data masking, and B2B/EDI flows. It also includes monitoring dashboards, alerts, and SLA management.
Flexibility & Customization
Adverity
Adverity is highly customizable, offering flexibility to adapt to various data needs and integration scenarios, making it a strong choice for businesses that require tailored data solutions.
Informatica Cloud
Users can create custom connectors via REST/SOAP or use the Generic Connector. Secure Agents allow on-premise integration. Mapping Designer supports custom transformations via Java or Groovy.
Summary of Adverity vs Informatica Cloud vs Weld
| Weld | Adverity | Informatica Cloud | |
|---|---|---|---|
| Connectors | 200+ | 600+ | 200+ |
| Price | $79 / No data volume limits | $500 / month | Subscription-based (custom quotes); typically starts ~$20k/year for base ETL usage |
| Free tier | No | No | No |
| Location | EU | IT | Redwood City, CA, USA |
| Extract data (ETL) | Yes | Yes | Yes |
| Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL) | Yes | No | No |
| Transformations | Yes | Yes | Yes |
| AI Assistant | Yes | No | No |
| On-Premise | No | No | No |
| Orchestration | Yes | No | Yes |
| Lineage | Yes | No | Yes |
| Version control | Yes | No | Yes |
| Load data to and from Excel | Yes | No | Yes |
| Load data to and from Google Sheets | Yes | No | Yes |
| Two-Way Sync | Yes | No | No |
| dbt Core Integration | Yes | No | No |
| dbt Cloud Integration | Yes | No | No |
| OpenAPI / Developer API | Yes | No | Yes |
| G2 Rating | 4.8 | 4.5 | 4.4 |
Conclusion
You’re comparing Adverity, Informatica Cloud, Weld. Each of these tools has its own strengths:
- Adverity: adverity supports a wide range of connectors and provides robust data extraction, transformation, and loading capabilities. however, the platform's comprehensive feature set can be a double-edged sword, offering great functionality but also requiring significant effort to master.. adverity’s pricing is on the higher side, especially for small businesses, which may find the cost prohibitive. it is ideal for larger enterprises that need extensive data integration capabilities..
- Informatica Cloud: key features: etl/elt mappings, real-time integrations, api & application integration, data quality, data masking, and b2b/edi flows. it also includes monitoring dashboards, alerts, and sla management. . informatica cloud’s pricing includes a base license fee plus charges per connector, environment, and data usage. small teams may find entry costs high, but larger enterprises benefit from consolidated integration and data services. .
- Weld: weld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.. weld offers a straightforward and competitive pricing model, starting at $99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
