What I like about 5X
“5X’s all-in-one stack reduced our tool sprawl: data ingested, transformed, and even dashboards were live in days. Their in-house experts helped us onboard quickly.”
Comparing 5X with Funnel and Weld
You’re comparing 5X vs Funnel vs Weld. Explore how they differ on connectors, pricing, and features. 
Loved by data teams from around the world
Weld vs 5X vs Funnel
| Weld | 5X | Funnel | |
|---|---|---|---|
| Connectors | 200+ | 500+ | 500+ |
| Price | $99 / 5M Active Rows | Free Forever tier; Starter ~$500/month for limited usage, then scales with volume | $1.08 / flexpoint per month |
| Free tier | |||
| Location | EU | Singapore (HQ) + USA, UK, India | SE |
| Extract data (ETL) | |||
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | |||
| Transformations | |||
| AI Assistant | |||
| On-Premise | |||
| Orchestration | |||
| Lineage | |||
| Version control | |||
| Load to/from Excel | Yes (via CSV imports/exports) | ||
| Load to/from Google Sheets | |||
| Two-Way Sync | |||
| dbt Core Integration | |||
| dbt Cloud Integration | |||
| OpenAPI / Developer API | |||
| G2 rating | 4.8 | 4.9 | 4.5 |
Overview
5X in Short
5X is an end-to-end data platform that combines ETL (500+ connectors), a managed data warehouse, dbt-powered transformations, reverse ETL, and a built-in BI/semantic layer under one roof. It aims to deliver a unified, low-code interface where teams can onboard data, model it, activate it in operational tools, and visualize it—all in a single platform.
Pros
500+ connectors for both source and destination (data warehouses, SaaS apps, ad platforms, etc.).
Includes managed Snowflake/BigQuery warehouse, dbt core integration for transformations, and reverse ETL to push data back to apps—all in one platform.
Built-in BI layer and semantic metric definitions so you can build dashboards without a separate BI tool.
Dedicated in-house data experts provide consulting and implementation support, accelerating time-to-value.
Cons
Premium pricing (Starter ~$500/mo, scaling with connectors/warehouse usage) can be high for small teams.
Being a newer startup, the community and third-party tutorials are limited; some advanced features are still maturing.
Heavily opinionated stack—if you use an alternate data warehouse or BI tool, integration can require workarounds.
Reviews & Quotes
5X Testimonials:
What I dislike about 5X
“As a relatively new entrant, some advanced features (e.g., AI-driven pipeline suggestions) are still in beta, and pricing can scale up quickly with heavy usage.”
Overview
Funnel in Short
Funnel.io is a cloud-based marketing data hub that helps marketers collect, organize, and analyze data from all of their marketing channels in one place. It also provides users with tools to visualize and share their data, and to create custom reports. Funnel.io is designed to be easy to use, even for marketers without a technical background.
Pros
Great interface
Requires little technical expertise
Straightforward dashboard
More than 500 data connectors
Great onboarding and training
Cons
Expensive and complex, especially for smaller businesses
Limited advanced analytics
Reporting features could be more robust
Limited to marketing use cases
Steep and long learning curve
Reviews & Quotes
A reviewer on G2:
What I like about Funnel
“We use Funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data.”
What I dislike about Funnel
“Recently the price of the platform has gone up. Although it is still priced competitively vs its alternatives.”
Overview
Weld in Short
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Pros
Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant
Cons
Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses
Reviews & Quotes
A reviewer on G2 said:
What I like about Weld
What I dislike about Weld
“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”
Feature-by-Feature Comparison
Feature
5X
Funnel
Weld
Feature
5X
Funnel
Weld
Ease of Use & Interface
Side-by-side
5X
5X’s UI guides users through onboard: connect sources, choose warehouse, define dbt models, and build dashboards—all via a low-code interface. Non-technical users can leverage pre-packaged templates, while power users can write custom SQL/dbt.
Funnel
Funnel.io is designed to be easy to use, with a straightforward dashboard that requires little technical expertise, making it accessible for marketers.
Weld
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Ease of Use & Interface
Side-by-side
5X’s UI guides users through onboard: connect sources, choose warehouse, define dbt models, and build dashboards—all via a low-code interface. Non-technical users can leverage pre-packaged templates, while power users can write custom SQL/dbt.
Funnel.io is designed to be easy to use, with a straightforward dashboard that requires little technical expertise, making it accessible for marketers.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Pricing & Affordability
Side-by-side
5X
5X offers a Free Forever tier for small usage (limited connectors/rows). The Starter plan (~$500/mo) covers basic use, but costs increase with data volume and connector count. ROI calculations often justify the cost by consolidating multiple tools.
Funnel
Funnel.io's pricing can be complex and expensive, especially for smaller businesses, which might find it challenging to justify the cost for their needs. The platform operates on a flexpoints system, a type of consumption-based pricing, which can make it difficult for users to predict their monthly costs accurately.
Weld
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Pricing & Affordability
Side-by-side
5X offers a Free Forever tier for small usage (limited connectors/rows). The Starter plan (~$500/mo) covers basic use, but costs increase with data volume and connector count. ROI calculations often justify the cost by consolidating multiple tools.
Funnel.io's pricing can be complex and expensive, especially for smaller businesses, which might find it challenging to justify the cost for their needs. The platform operates on a flexpoints system, a type of consumption-based pricing, which can make it difficult for users to predict their monthly costs accurately.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Feature Set
Side-by-side
5X
End-to-end features: ETL ingestion (500+ connectors), managed warehouse provisioning, dbt transformations, reverse ETL, built-in BI/visualization, and a semantic layer. It also includes lineage tracking and API endpoints for data apps.
Funnel
The platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.
Weld
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Feature Set
Side-by-side
End-to-end features: ETL ingestion (500+ connectors), managed warehouse provisioning, dbt transformations, reverse ETL, built-in BI/visualization, and a semantic layer. It also includes lineage tracking and API endpoints for data apps.
The platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Flexibility & Customization
Side-by-side
5X
While 5X is tightly integrated, it allows custom dbt models, Python UDFs, and can ingest data from arbitrary APIs. If you don’t need the BI layer, you can skip that component. Custom connectors can be built upon request by their team.
Funnel
Funnel.io is limited to marketing use cases and may lack the flexibility needed for more comprehensive data operations, but is effective within its niche.
Weld
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Flexibility & Customization
Side-by-side
While 5X is tightly integrated, it allows custom dbt models, Python UDFs, and can ingest data from arbitrary APIs. If you don’t need the BI layer, you can skip that component. Custom connectors can be built upon request by their team.
Funnel.io is limited to marketing use cases and may lack the flexibility needed for more comprehensive data operations, but is effective within its niche.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
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