Weld
Start free

Sync data from MotherDuck to Facebook Conversions API

Activate your MotherDuck data by syncing it directly into Facebook Conversions API. With Weld's reverse ETL, you can push modelled data such as audience segments, lead scores and account metrics from your database into Facebook Conversions API, making it actionable for your team without manual exports or CSV uploads.

Start for freeView setup guide
4.8 on G2
MotherDuckWarehouse
WeldWeld
Facebook Conversions APIDestination
Weld · Reverse ETL
MotherDuckSourceMotherDuckConnected
Models to send

Your own tables, picked when you set up the sync.

  • Model
  • Map fields
  • Upsert
Facebook Conversions APIDestinationFacebook Conversions APIReady
Objects updated
  • facebook_conversions.Synced
  • facebook_conversions.Syncing
  • facebook_conversions.Synced
  • facebook_conversions.Synced

Trusted by data and AI teams

  • Flatpay
  • Holafly
  • eComplete
  • Dishoom
  • Danish Endurance
  • Female Invest
  • Son of a Tailor
  • Onomondo
  • Medik8
  • Pas Normal Studios
How it works

How to set up MotherDuck to Facebook Conversions API in Weld.
Guided setup in 5 steps.

Full setup guide
  1. Step 01

    Connect your database

    Add MotherDuck as a data source in Weld with connection credentials that grant read access. Credentials are stored encrypted and never logged.

  2. Step 02

    Define your transformation

    Write a SQL query or dbt model that selects and transforms the data you want to push to Facebook Conversions API. This is where you build audience segments, compute lead scores, aggregate metrics, or reshape data into the structure Facebook Conversions API expects. You can preview results before activating.

  3. Step 03

    Connect Facebook Conversions API

    Authenticate Facebook Conversions API as a reverse ETL destination. Weld supports OAuth or API key authentication depending on the connector. Once connected, Weld automatically discovers the available objects and fields in Facebook Conversions API.

  4. Step 04

    Map fields and configure sync

    Map your SQL columns to Facebook Conversions API fields using Weld's visual mapper. Choose a sync mode: insert to create new records, update to modify existing ones, or upsert to do both. Then set a schedule from every 5 minutes to daily.

  5. Step 05

    Activate and monitor

    Enable the sync and monitor it from the Weld dashboard. Track record counts, sync duration, and error rates in real time. Configure Slack or email alerts so you're notified immediately if a sync fails or encounters data quality issues.

Use cases

Why sync MotherDuck to Facebook Conversions API?
Act on warehouse data.

Push enriched segments and computed attributes from MotherDuck into Facebook Conversions API to power personalized outreach and targeted campaigns.

Keep Facebook Conversions API updated with the latest data from MotherDuck to automate workflows and reduce manual data entry.

  • Audience activation

    Build audiences from MotherDuck data and sync them to Facebook Conversions API for targeted campaigns without manual list exports.

  • Conversion tracking

    Send conversion events and offline purchase data from MotherDuck to Facebook Conversions API to improve attribution and ad optimization.

  • Operationalize analytics

    Turn insights from your database into action by pushing model outputs and metrics into Facebook Conversions API where your team works.

Data

What data can you sync?
From MotherDuck to Facebook Conversions API.

Model the data in MotherDuck with SQL or dbt, then map it to objects in Facebook Conversions API. Which objects you can write to depends on the Facebook Conversions API connector and your account permissions.

    Under the hood

    Technical considerations.
    What to expect.

    Sync modes
    Choose between insert, update, or upsert sync modes when pushing data to Facebook Conversions API. Upsert is recommended to avoid duplicates.
    Rate limits
    Weld respects Facebook Conversions API's API rate limits and automatically throttles requests to avoid hitting quotas.
    Data freshness
    Sync frequency depends on your Weld plan. Most connectors support schedules from every 5 minutes up to daily intervals.
    Security
    All data is encrypted in transit (TLS) and at rest. Weld is SOC 2 Type II compliant and supports IP whitelisting for database connections.
    Resources

    Keep reading.
    Guides, docs and schema.

    Documentation

    MotherDuck setup guide

    How to connect MotherDuck to Weld, step by step.

    Documentation

    Facebook Conversions API setup guide

    How to connect Facebook Conversions API to Weld, step by step.

    Connector

    MotherDuck connector

    Everything Weld does with MotherDuck.

    Connector

    Facebook Conversions API connector

    Everything Weld does with Facebook Conversions API.

    FAQ

    Common questions.
    About MotherDuck to Facebook Conversions API.

    Start syncing MotherDuck data to Facebook Conversions API.

    Set up your reverse ETL pipeline in minutes. No credit card required. Free for 14 days.

    MotherDuckWarehouse
    WeldWeld
    Facebook Conversions APIDestination
    Start for freeTalk to us
    Related

    Related integrations.
    More with MotherDuck and Facebook Conversions API.

    View all