Facebook Ads to Snowflake integration

Connect Facebook Ads to Snowflake and automatically sync your advertising platform data. Weld extracts Campaigns, Ad Sets, Ads, and Ad Insights from Facebook Ads, loads them into Snowflake, and lets you transform the data using SQL or dbt, no custom scripts required.

4.8 on G2
Facebook AdsSource
WeldWeld
SnowflakeWarehouse
Weld · New sync
Facebook AdsSourceFacebook AdsConnected
Tables to sync
  • account43 cols
  • campaign47 cols
  • ad18 cols
  • action_canvas_component6 cols
  • label5 cols
  • ad_roas_insight_purchase_roas28 cols
  • Extract
  • Load
  • Keep in sync
SnowflakeDestinationSnowflakeReady
facebook_ads schema
  • facebook_ads.accountSynced
  • facebook_ads.campaignSyncing
  • facebook_ads.adSynced
  • facebook_ads.action_canvas_componentSynced
  • facebook_ads.labelSynced
  • facebook_ads.ad_roas_insight_purchase_roasSynced
Facebook Ads tables
136
fields, typed
1,790
agent context included
MCP

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  • Flatpay
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  • Pas Normal Studios
How it works

How to set up Facebook Ads to Snowflake in Weld.
In the app, with the API or an agent.

Weld · New Facebook Ads sync
Facebook AdsNew connectionFacebook AdsAuthorised
Connection namefacebook_ads
AuthorizeOpens Facebook Ads to grant read access
Use cases

Why sync Facebook Ads to Snowflake?
Ready for analysis.

Centralizing your Facebook Ads data in Snowflake lets you join it with other data sources for cross-platform analytics and deeper insights.

Build reliable dashboards and reports by querying Facebook Ads data directly in Snowflake using SQL or your preferred BI tool.

  • Cross-channel ad performance

    Consolidate Facebook Ads campaign data in Snowflake alongside other ad platforms. Compare ROAS, CPA, and conversion rates in a single dashboard.

  • Centralized data warehouse

    Bring Facebook Ads data into Snowflake alongside other sources to create a single source of truth for your organization.

  • Automated reporting

    Replace manual exports and spreadsheet-based reporting with automated pipelines from Facebook Ads to Snowflake. Connect BI tools like Looker, Metabase, or Power BI.

Schema

What data can you sync?
Every Facebook Ads table, keys intact.

Weld syncs the following data objects from Facebook Ads into Snowflake. The exact tables and fields depend on your Facebook Ads configuration and the permissions granted during setup.

Open the schema explorer
All 136 tables
  • account
  • campaign
  • ad
  • action_canvas_component
  • label
  • ad_roas_insight_purchase_roas
  • ad_roas_insight_website_purchase_roas
  • ad_set
  • campaign_roas_insight_purchase_roas
  • campaign_roas_insight_website_purchase_roas
  • demographics_delivery_platform_ad
  • ad_insight
  • ad_roas_insight
  • all_level
  • lead_ad
  • ad_roas_insight_actions
  • ad_roas_insight_action_values
  • ad_roas_insight_conversions
  • ad_roas_insight_conversion_values
  • ad_roas_insight_cost_per_action_type
  • ad_roas_insight_cost_per_conversion
  • ad_roas_insight_conversion_insights
  • creative
  • action_carousel_card_website_purchase_roas
  • action_conversion_device_website_purchase_roas
  • action_product_id_website_purchase_roas
  • ad_set_roas_insight_purchase_roas
  • ad_set_roas_insight_website_purchase_roas
  • demographics_country_ad
  • ad_set_insight
  • and 104 more
Weld MCP server

Ask your agent.
It queries Snowflake for you.

Connect Claude, Cursor, ChatGPT or your own agent to Weld over MCP. It reads the Facebook Ads context, finds the tables it needs and runs the query in Snowflake.

Claude CodeOpus 5
>

How many campaign rows do we have per account? Use our Facebook Ads data in Snowflake.

Reading the Facebook Ads context first, so the query uses the right tables and keys.

●weld·search_available_references
⎿raw.facebook_ads.campaign
raw.facebook_ads.account
+ 134 more Facebook Ads tables
●weld·get_reference_schema
⎿campaign · 47 columns
joins account on account_id
●weld·run_query
⎿select a.id, count(*) from {{raw.facebook_ads.campaign}} c
join {{raw.facebook_ads.account}} a on c.account_id = a.id
group by 1
submitted
●weld·get_query_status
⎿DONE
●weld·get_query_result
⎿rows returned
✓Answered from Facebook Ads data in Snowflake
>Ask about your Facebook Ads data
Under the hood

Technical considerations.
What to expect.

Reverse ETL

ELT vs. reverse ETL: Facebook Ads and Snowflake

ELT (Extract, Load, Transform) moves data from Facebook Ads into Snowflake for analysis. This is the approach shown on this page, and the one to use for dashboards, reports, and data models.

Reverse ETL works the other direction: it pushes enriched data from Snowflake back into Facebook Ads. For example, you could sync computed lead scores or customer segments from your warehouse into Facebook Ads to personalize outreach.

Weld supports both directions, so you can build a complete data loop between Facebook Ads and Snowflake.

Snowflake to Facebook Ads
Incremental syncing
Weld uses incremental syncing where supported by the Facebook Ads API, loading only new and updated records to minimize data transfer and warehouse costs.
Schema handling
Weld automatically manages schema changes. If Facebook Ads adds new fields, they're detected and added to the corresponding Snowflake tables.
Data freshness
Sync frequency depends on your Weld plan. Most connectors support schedules from every 5 minutes up to daily intervals.
Security
All data is encrypted in transit (TLS) and at rest. Weld is SOC 2 Type II compliant and supports IP whitelisting for database connections.
FAQ

Common questions.
About Facebook Ads to Snowflake.

Start syncing Facebook Ads to Snowflake.

Set up your Facebook Ads data pipeline in minutes. No credit card required. Free for 14 days.

Facebook AdsSource
WeldWeld
SnowflakeWarehouse