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Criteo (Marketing API) to Databricks integration

Connect Criteo (Marketing API) to Databricks and automatically sync your advertising platform data. Weld extracts data from Criteo (Marketing API), loads it into Databricks, and lets you transform the data using SQL or dbt, no custom scripts required.

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4.8 on G2
Criteo (Marketing API)Source
WeldWeld
DatabricksWarehouse
Weld · New sync
Criteo (Marketing API)SourceCriteo (Marketing API)Connected
Tables to sync
  • advertiser4 cols
  • ad_statistics_daily_report229 cols
  • campaign12 cols
  • adset_statistics_daily_report227 cols
  • adset36 cols
  • ad11 cols
  • Extract
  • Load
  • Keep in sync
DatabricksDestinationDatabricksReady
criteo schema
  • criteo.advertiserSynced
  • criteo.ad_statistics_daily_reportSyncing
  • criteo.campaignSynced
  • criteo.adset_statistics_daily_reportSynced
  • criteo.adsetSynced
  • criteo.adSynced
Criteo (Marketing API) tables
15
fields, typed
819
relationships kept
14
agent context included
MCP

Trusted by data and AI teams

  • Flatpay
  • Holafly
  • eComplete
  • Dishoom
  • Danish Endurance
  • Female Invest
  • Son of a Tailor
  • Onomondo
  • Medik8
  • Pas Normal Studios
How it works

How to set up Criteo (Marketing API) to Databricks in Weld.
In the app, with the API or an agent.

Setup guideAPI guideMCP docs
Weld · New Criteo (Marketing API) sync
Criteo (Marketing API)New connectionCriteo (Marketing API)Authorised
Connection namecriteo
AuthorizeOpens Criteo (Marketing API) to grant read access
Use cases

Why sync Criteo (Marketing API) to Databricks?
Ready for analysis.

Centralizing your Criteo (Marketing API) data in Databricks lets you join it with other data sources for cross-platform analytics and deeper insights.

Build reliable dashboards and reports by querying Criteo (Marketing API) data directly in Databricks using SQL or your preferred BI tool.

  • Cross-channel ad performance

    Consolidate Criteo (Marketing API) campaign data in Databricks alongside other ad platforms. Compare ROAS, CPA, and conversion rates in a single dashboard.

  • Centralized data warehouse

    Bring Criteo (Marketing API) data into Databricks alongside other sources to create a single source of truth for your organization.

  • Automated reporting

    Replace manual exports and spreadsheet-based reporting with automated pipelines from Criteo (Marketing API) to Databricks. Connect BI tools like Looker, Metabase, or Power BI.

Schema

What data can you sync?
Every Criteo (Marketing API) table, keys intact.

Weld syncs the objects the Criteo (Marketing API) connector exposes into Databricks, and you choose which tables and fields to include. The connector's docs list what is available.

Open the schema explorer
All 15 tables
  • advertiser
  • ad_statistics_daily_report
  • campaign
  • adset_statistics_daily_report
  • adset
  • ad
  • campaign_statistics_daily_report
  • creative
  • creative_html_tag_attributes_tag
  • creative_image_set
  • creative_video
  • creative_layout
  • creative_adaptive_logo
  • creative_dynamic_logo
  • adset_scheduled_budget
Weld MCP server

Ask your agent.
It queries Databricks for you.

Connect Claude, Cursor, ChatGPT or your own agent to Weld over MCP. It reads the Criteo (Marketing API) context, finds the tables it needs and runs the query in Databricks.

Set up the MCP serverClaudeCursorChatGPTGemini
Claude CodeOpus 5
>

How many ad_statistics_daily_report rows do we have per ad? Use our Criteo (Marketing API) data in Databricks.

Reading the Criteo (Marketing API) context first, so the query uses the right tables and keys.

●weld·search_available_references
⎿raw.criteo.ad_statistics_daily_report
raw.criteo.ad
+ 13 more Criteo (Marketing API) tables
●weld·get_reference_schema
⎿ad_statistics_daily_report · 229 columns
joins ad on ad_id
●weld·run_query
⎿select j.id, count(*) from {{raw.criteo.ad_statistics_daily_report}} a
join {{raw.criteo.ad}} j on a.ad_id = j.id
group by 1
submitted
●weld·get_query_status
⎿DONE
●weld·get_query_result
⎿rows returned
✓Answered from Criteo (Marketing API) data in Databricks
>Ask about your Criteo (Marketing API) data
Under the hood

Technical considerations.
What to expect.

Incremental syncing
Weld uses incremental syncing where supported by the Criteo (Marketing API) API, loading only new and updated records to minimize data transfer and warehouse costs.
Schema handling
Weld automatically manages schema changes. If Criteo (Marketing API) adds new fields, they're detected and added to the corresponding Databricks tables.
Data freshness
Sync frequency depends on your Weld plan. Most connectors support schedules from every 5 minutes up to daily intervals.
Security
All data is encrypted in transit (TLS) and at rest. Weld is SOC 2 Type II compliant and supports IP whitelisting for database connections.
Resources

Keep reading.
Guides, docs and schema.

Documentation

Criteo (Marketing API) setup guide

How to connect Criteo (Marketing API) to Weld, step by step.

Documentation

Databricks setup guide

How to connect Databricks to Weld, step by step.

Schema

Criteo (Marketing API) schema explorer

Browse all 15 tables and 819 fields.

Connector

Criteo (Marketing API) connector

Everything Weld does with Criteo (Marketing API).

FAQ

Common questions.
About Criteo (Marketing API) to Databricks.

Start syncing Criteo (Marketing API) to Databricks.

Set up your Criteo (Marketing API) data pipeline in minutes. No credit card required. Free for 14 days.

Criteo (Marketing API)Source
WeldWeld
DatabricksWarehouse
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