Comparing Funnel with Supermetrics and Weld

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Rated 5 stars on G2

What is Funnel

Funnel.io is a cloud-based marketing data hub that helps marketers collect, organize, and analyze data from all of their marketing channels in one place. It also provides users with tools to visualize and share their data, and to create custom reports. Funnel.io is designed to be easy to use, even for marketers without a technical background.

Pros

Great interface
Requires little technical expertise
Straightforward dashboard
More than 500 data connectors
Great onboarding and training

Cons

Expensive and complex, especially for smaller businesses
Limited advanced analytics
Reporting features could be more robust
Limited to marketing use cases
Steep and long learning curve

A reviewer on G2:

What I like about Funnel

We use Funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data.

What I dislike about Funnel

Recently the price of the platform has gone up. Although it is still priced competitively vs its alternatives.

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What is Supermetrics

Supermetrics is a powerful data integration tool that's particularly popular among marketers. It allows you to fetch data from various marketing platforms, such as Google Ads, Facebook Ads, and Google Analytics, and then transfer it into a data warehouse, spreadsheet, or BI tools like Looker, Google Data Studio, or PowerBI. The automation it provides saves time and reduces the chance of errors that come with manual data transfers.

Pros

Easy to use
Pre-built reports
Google Sheets destination
Flexibility in data storage and visualization options

Cons

Complex pricing model
Expensive
Limited data transformation capabilities
Slow data refresh rates
Can be glitchy
Not suitable for very large datasets

A reviewer on G2:

What I like about Supermetrics

Supermetrics is so easy to use, and the user interface for Google Sheets is intuitive and fast. There is a huge number of connectors available. I liked the scheduling options in my legacy plan, with hourly refreshes available. The customer support is premium and fast.

What I dislike about Supermetrics

There is a limited set of connectors available in the less expensive pricing plans, and the pricing has increased significantly over the years.

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What is Weld

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

Premium quality connectors and reliability
User-friendly and easy to set up
AI assistant
Very competitive and easy-to-understand pricing model
Reverse ETL option
Lineage, orchestration, and workflow features
Advanced transformation and SQL modeling capabilities
Ability to handle large datasets and near real-time data sync
Combines data from a wide range of sources for a single source of truth

Cons

Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.

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Funnel vs Supermetrics: Ease of Use and User Interface

Funnel

Funnel.io is designed to be easy to use, with a straightforward dashboard that requires little technical expertise, making it accessible for marketers.

Supermetrics

Supermetrics is easy to use, especially for marketers who need to fetch data quickly from various platforms and transfer it to spreadsheets or BI tools.

Funnel vs Supermetrics: Pricing Transparency and Affordability

Funnel

Funnel.io's pricing can be complex and expensive, especially for smaller businesses, which might find it challenging to justify the cost for their needs. The platform operates on a flexpoints system, a type of consumption-based pricing, which can make it difficult for users to predict their monthly costs accurately.

Supermetrics

The pricing model for Supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets.

Funnel vs Supermetrics: Comprehensive Feature Set

Funnel

The platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.

Supermetrics

Supermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.

Funnel vs Supermetrics: Flexibility and Customization

Funnel

Funnel.io is limited to marketing use cases and may lack the flexibility needed for more comprehensive data operations, but is effective within its niche.

Supermetrics

Supermetrics provides flexibility in where data can be stored and visualized, but may lack advanced customization options for more technical users.

Summary of Funnel vs Supermetrics vs Weld

	Weld	Funnel	Supermetrics
Connectors	150+	500+	128+
Price	$99 / 2 connectors	€1.08 / flexpoint per month	starts at €29 / month - 3 data sources - 1 user
Free tier	No	Yes	No
Extract data (ETL)	Yes	Yes	Yes
Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL)	Yes	No	No
Version control	Yes	No	No
Orchestration	Yes	No	No
Lineage	Yes	No	No
AI Assistant	Yes	Yes	No
Load data to and from Excel	Yes	No	No
Load data to and from Google Sheets	Yes	No	No
Two-Way Sync	Yes	No	No
G2 Rating	4.8	4.5	4.4

Conclusion

When comparing Funnel.io with Weld, Weld emerges as a more comprehensive and customizable data integration platform. While Funnel.io provides a straightforward solution for marketing data, Weld's capabilities extend far beyond this scope. Weld's fully customizable platform is designed to handle a wide range of data sources and complex workflows, offering a true all-in-one solution. Additionally, Weld's AI capabilities significantly reduce the need for manual intervention, streamline data processes, and provide actionable insights, making it a highly efficient choice for businesses of all sizes. Furthermore, Funnel.io's pricing model, based on flexpoints, can be expensive and difficult to predict, which can be a disadvantage for businesses looking for cost transparency. For teams looking for a versatile tool that just works and can adapt to any data needs, Weld proves to be a superior alternative to Funnel.io, especially for those who need robust data integration capabilities and advanced automation features. In comparison to Weld, Supermetrics serves as a robust tool for marketers needing to pull data from various platforms into spreadsheets or BI tools. However, it lacks some advanced features and capabilities, particularly in data transformation and reverse ETL, which limits its use for more complex data workflows. Supermetrics' pricing model can also be a barrier for smaller teams or those needing more transparency and predictability. Weld, on the other hand, offers a more comprehensive, user-friendly, and cost-effective solution, making it a better fit for teams looking for an all-in-one platform with built-in transformations and reverse ETL capabilities.

Why choose Weld?

Gather all your data in one place

Tired of scattered data? Weld consolidates all your data in one location with our no-code data pipelines.

Spend less time on manual reporting

Suffering from data headaches? Spend less time manually juggling data in Excel and Google Sheets and more time getting real insights.

Reliability and quality

All our connectors are built in-house to ensure the highest quality and reliability with 99.9% uptime across more than 150,000 daily syncs.

Combine and transform your data with AI

Easily transform your data into meaningful metrics with our SQL AI Assistant, Ed.

Award winning ETL Platform

Across industries, data-driven companies choose Weld to sync their data seamlessly

"Before Weld, our data was very simple. We didn’t have a clear data strategy and relied heavily on Excel files and Power BI for dashboarding our reports."

Temur Makhsudov, Head of BI and Operations