What I like about Funnel
“We use Funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data.”
Comparing Funnel with Supermetrics and Weld
You’re comparing Funnel vs Supermetrics vs Weld. Explore how they differ on connectors, pricing, and features. 
Loved by data teams from around the world
Weld vs Funnel vs Supermetrics
| Weld | Funnel | Supermetrics | |
|---|---|---|---|
| Connectors | 200+ | 500+ | 128+ |
| Price | $99 / 5M Active Rows | $1.08 / flexpoint per month | starts at $29 / month - 3 data sources - 1 user |
| Free tier | |||
| Location | EU | SE | FI |
| Extract data (ETL) | |||
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | |||
| Transformations | |||
| AI Assistant | |||
| On-Premise | |||
| Orchestration | |||
| Lineage | |||
| Version control | |||
| Load to/from Excel | |||
| Load to/from Google Sheets | |||
| Two-Way Sync | |||
| dbt Core Integration | |||
| dbt Cloud Integration | |||
| OpenAPI / Developer API | |||
| G2 rating | 4.8 | 4.5 | 4.4 |
Overview
Funnel in Short
Funnel.io is a cloud-based marketing data hub that helps marketers collect, organize, and analyze data from all of their marketing channels in one place. It also provides users with tools to visualize and share their data, and to create custom reports. Funnel.io is designed to be easy to use, even for marketers without a technical background.
Pros
Great interface
Requires little technical expertise
Straightforward dashboard
More than 500 data connectors
Great onboarding and training
Cons
Expensive and complex, especially for smaller businesses
Limited advanced analytics
Reporting features could be more robust
Limited to marketing use cases
Steep and long learning curve
Reviews & Quotes
A reviewer on G2:
What I dislike about Funnel
“Recently the price of the platform has gone up. Although it is still priced competitively vs its alternatives.”
Overview
Supermetrics in Short
Supermetrics is a powerful data integration tool that's particularly popular among marketers. It allows you to fetch data from various marketing platforms, such as Google Ads, Facebook Ads, and Google Analytics, and then transfer it into a data warehouse, spreadsheet, or BI tools like Looker, Google Data Studio, or PowerBI. The automation it provides saves time and reduces the chance of errors that come with manual data transfers.
Pros
Easy to use
Pre-built reports
Google Sheets destination
Flexibility in data storage and visualization options
Cons
Complex pricing model
Expensive
Limited data transformation capabilities
Slow data refresh rates
Can be glitchy
Not suitable for very large datasets
Reviews & Quotes
A reviewer on G2:
What I like about Supermetrics
“Supermetrics is so easy to use, and the user interface for Google Sheets is intuitive and fast. There is a huge number of connectors available. I liked the scheduling options in my legacy plan, with hourly refreshes available. The customer support is premium and fast.”
What I dislike about Supermetrics
“There is a limited set of connectors available in the less expensive pricing plans, and the pricing has increased significantly over the years.”
Overview
Weld in Short
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Pros
Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant
Cons
Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses
Reviews & Quotes
A reviewer on G2 said:
What I like about Weld
What I dislike about Weld
“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”
Feature-by-Feature Comparison
Feature
Funnel
Supermetrics
Weld
Feature
Funnel
Supermetrics
Weld
Ease of Use & Interface
Side-by-side
Funnel
Funnel.io is designed to be easy to use, with a straightforward dashboard that requires little technical expertise, making it accessible for marketers.
Supermetrics
Supermetrics is easy to use, especially for marketers who need to fetch data quickly from various platforms and transfer it to spreadsheets or BI tools.
Weld
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Ease of Use & Interface
Side-by-side
Funnel.io is designed to be easy to use, with a straightforward dashboard that requires little technical expertise, making it accessible for marketers.
Supermetrics is easy to use, especially for marketers who need to fetch data quickly from various platforms and transfer it to spreadsheets or BI tools.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Pricing & Affordability
Side-by-side
Funnel
Funnel.io's pricing can be complex and expensive, especially for smaller businesses, which might find it challenging to justify the cost for their needs. The platform operates on a flexpoints system, a type of consumption-based pricing, which can make it difficult for users to predict their monthly costs accurately.
Supermetrics
The pricing model for Supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets.
Weld
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Pricing & Affordability
Side-by-side
Funnel.io's pricing can be complex and expensive, especially for smaller businesses, which might find it challenging to justify the cost for their needs. The platform operates on a flexpoints system, a type of consumption-based pricing, which can make it difficult for users to predict their monthly costs accurately.
The pricing model for Supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Feature Set
Side-by-side
Funnel
The platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.
Supermetrics
Supermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.
Weld
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Feature Set
Side-by-side
The platform offers over 500 data connectors and great onboarding and training, but its analytics capabilities may be limited for users needing more advanced features.
Supermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Flexibility & Customization
Side-by-side
Funnel
Funnel.io is limited to marketing use cases and may lack the flexibility needed for more comprehensive data operations, but is effective within its niche.
Supermetrics
Supermetrics provides flexibility in where data can be stored and visualized, but may lack advanced customization options for more technical users.
Weld
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Flexibility & Customization
Side-by-side
Funnel.io is limited to marketing use cases and may lack the flexibility needed for more comprehensive data operations, but is effective within its niche.
Supermetrics provides flexibility in where data can be stored and visualized, but may lack advanced customization options for more technical users.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Compare more ETL tools
Select up to three tools to compare.
AWARD WINNING ETL PLATFORM
Recognized as a leading ETL platform for seamless data movement
Get started with Weld
Spend less time managing data and more time getting real insights.
