Funnel vs Supermetrics

Funnel and Supermetrics side by side: price, connectors and features, and where each one is the better choice.

Funnel logoFunnel
Connectors
500+
Fastest sync
Daily
G2 rating
4.5
Supermetrics logoSupermetrics
Connectors
128+
Fastest sync
Daily
G2 rating
4.4
Overview

Where each one is strong.
And where it falls short.

Funnel logo

Funnel

Funnel is a cloud-based marketing data hub designed to centralize, organize, and standardize marketing and advertising data.

  • User-friendly interface for marketing teams
  • Requires minimal technical expertise
  • Large library of marketing connectors
  • Strong onboarding and customer training
  • Pricing can be expensive and difficult to predict
  • Limited to marketing-specific use cases
  • Reporting and analytics capabilities are basic
Supermetrics logo

Supermetrics

Supermetrics is a powerful data integration tool that's particularly popular among marketers.

  • Easy to use
  • Pre-built reports
  • Google Sheets destination
  • Flexibility in data storage and visualization options
  • Complex pricing model
  • Expensive
  • Limited data transformation capabilities
Comparison

Funnel vs Supermetrics.
Feature by feature.

Feature and pricing comparison between Funnel and Supermetrics
CapabilityFunnel logoFunnelSupermetrics logoSupermetrics
Starting price$1.08 / flexpoint per monthstarts at $29 / month
Free tierIncludedNot offered
Connectors500+128+
TransformationsIncludedNot offered
AI and agentsIncludedNot offered
G2 rating4.54.4

Both include: data ingestion (ELT), full refresh, incremental.

Where Weld fits

Comparing Funnel and Supermetrics?

Weld does ingestion with 300+ connectors, and adds transformations, orchestration, lineage and reverse ETL in the same product, on a flat monthly tier from $99.