Comparing Adverity with Fivetran and Weld

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Rated 5 stars on G2

What is Adverity

Adverity is a standout data integration platform transforming siloed marketing data into actionable insights. With more than 600 marketing data connectors, it is designed for marketers to make better decisions and improve performance across all campaigns and channels.

Pros

Data extraction and loading
Flexibility and customization
Scalability
User-friendly interface
Unlimited data and connections

Cons

Expensive, especially for small businesses
Steep learning curve
Reporting capabilities could be improved
Initial setup complexity
Performance issues with large datasets

A reviewer on Capterra:

What I like about Adverity

Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio.

What I dislike about Adverity

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What is Fivetran

Fivetran is a robust cloud-based Extract-Load-Transform (ELT) platform that automates the process of data integration from various sources into popular data warehouses such as Google BigQuery, Snowflake, and Amazon Redshift. Known for its reliability and ease of setup, Fivetran provides pre-built connectors that allow businesses to extract data from a wide range of applications, databases, and services. Fivetran’s key strength lies in its ability to handle the extraction and loading of data efficiently, with minimal configuration and maintenance. This makes it an attractive choice for organizations looking to quickly onboard a data integration solution without the need for extensive engineering resources. However, Fivetran's focus is primarily on the ELT process, and it does not offer built-in data transformation capabilities or advanced AI features. This means that users need to rely on external tools like DBT (Data Build Tool) for data transformation, requiring significant manual effort and technical expertise to build and maintain a comprehensive data stack. Moreover, Fivetran lacks built-in reverse ETL capabilities, which limits its flexibility for teams that need to send data back to operational systems from the warehouse. These gaps can lead to increased manpower requirements and potentially higher costs for businesses seeking a fully integrated solution. Additionally, Fivetran’s pricing model, based on the volume of data processed, can become quite complex and expensive as data volumes grow, making it less ideal for smaller teams or those seeking cost transparency.

Pros

Wide variety of connectors
Easy setup, low maintenance, and scalability with pre-built connectors
Robust security protocols
Detailed and helpful documentation
Near real-time replication capabilities

Cons

Depends on external tools for data transformations (e.g., DBT)
No built-in reverse ETL capabilities
Complex and expensive pricing model
Limited flexibility for data transformations
No AI assistant or advanced automation features

From a review on G2:

What I like about Fivetran

The pre-built connectors makes data integration super easy, without the need of an expensive data engineering team. If you are using DBT, there is a DBT package for most of the pre-built connectors that will provide configurable data marts/models.

What I dislike about Fivetran

New connectors are released infrequently, and pricing is somewhat opaque if you are not familiar. It is somewhat opinionated, so if you are not already using a modern data stack w. their preferred partners it's a bit harder to integrate.

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What is Weld

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

Premium quality connectors and reliability
User-friendly and easy to set up
AI assistant
Very competitive and easy-to-understand pricing model
Reverse ETL option
Lineage, orchestration, and workflow features
Advanced transformation and SQL modeling capabilities
Ability to handle large datasets and near real-time data sync
Combines data from a wide range of sources for a single source of truth

Cons

Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.

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Adverity vs Fivetran: Ease of Use and User Interface

Adverity

Adverity offers a user-friendly interface but has a steeper learning curve due to its broad feature set, which might be overwhelming for beginners.

Fivetran

While Fivetran offers a comprehensive set of connectors, it requires more technical knowledge, especially for setting up and managing data transformations, as it relies on external tools like DBT.

Adverity vs Fivetran: Pricing Transparency and Affordability

Adverity

Adverity’s pricing is on the higher side, especially for small businesses, which may find the cost prohibitive. It is ideal for larger enterprises that need extensive data integration capabilities.

Fivetran

Fivetran’s pricing can be quite complex and increases significantly with the volume of data, making it potentially expensive for growing companies or those with large datasets. This can be a disadvantage for teams looking for a cost-effective solution.

Adverity vs Fivetran: Comprehensive Feature Set

Adverity

Adverity supports a wide range of connectors and provides robust data extraction, transformation, and loading capabilities. However, the platform's comprehensive feature set can be a double-edged sword, offering great functionality but also requiring significant effort to master.

Fivetran

Although Fivetran excels in ELT capabilities and offers near real-time data replication, it lacks built-in reverse ETL and advanced transformation features. Users must depend on third-party tools for data transformation, adding to the complexity and cost.

Adverity vs Fivetran: Flexibility and Customization

Adverity

Adverity is highly customizable, offering flexibility to adapt to various data needs and integration scenarios, making it a strong choice for businesses that require tailored data solutions.

Fivetran

With Fivetran, the ability to transform data is more limited and often requires additional tools like DBT, which adds layers of complexity and can slow down the process for users who need quick and easy data manipulation.

Summary of Adverity vs Fivetran vs Weld

	Weld	Adverity	Fivetran
Connectors	150+	600+	500+
Price	$99 / 2 connectors	€500 / month	$1,052 / 2M Active Rows
Free tier	No	No	Yes
Extract data (ETL)	Yes	Yes	Yes
Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL)	Yes	No	No
Version control	Yes	No	No
Orchestration	Yes	No	No
Lineage	Yes	No	No
AI Assistant	Yes	No	No
Load data to and from Excel	Yes	No	No
Load data to and from Google Sheets	Yes	No	No
Two-Way Sync	Yes	No	No
G2 Rating	4.8	4.5	4.2

Conclusion

When comparing Fivetran and Weld, Weld emerges as a more cost-effective and efficient platform, particularly for businesses looking to save on operational costs and minimize the need for large data engineering teams. Weld offers all the capabilities of Fivetran, including ELT, data transformations, and reverse ETL, but with significantly less manpower required to manage and maintain data workflows. Weld’s all-in-one solution, enhanced by its advanced AI capabilities, automates repetitive tasks, optimizes data workflows, and reduces the need for extensive manual intervention. This automation not only streamlines processes but also cuts down on the high costs associated with managing large volumes of data and employing a large data engineering team. Furthermore, Weld's straightforward and affordable pricing model makes it an attractive option for companies aiming to manage their data more efficiently and economically. In contrast, Fivetran’s dependence on external tools for data transformation and its complex, volume-based pricing model can lead to higher expenses and greater resource demands, particularly for businesses that require extensive customization and control over their data workflows.

Why choose Weld?

Gather all your data in one place

Tired of scattered data? Weld consolidates all your data in one location with our no-code data pipelines.

Spend less time on manual reporting

Suffering from data headaches? Spend less time manually juggling data in Excel and Google Sheets and more time getting real insights.

Reliability and quality

All our connectors are built in-house to ensure the highest quality and reliability with 99.9% uptime across more than 150,000 daily syncs.

Combine and transform your data with AI

Easily transform your data into meaningful metrics with our SQL AI Assistant, Ed.

Award winning ETL Platform

Across industries, data-driven companies choose Weld to sync their data seamlessly

"Before Weld, our data was very simple. We didn’t have a clear data strategy and relied heavily on Excel files and Power BI for dashboarding our reports."

Temur Makhsudov, Head of BI and Operations