Google Ads to Snowflake integration
Connect Google Ads to Snowflake and automatically sync your advertising platform data. Weld extracts Campaigns, Ad Groups, Ads, and Keywords from Google Ads, loads them into Snowflake, and lets you transform the data using SQL or dbt, no custom scripts required.
Source
WarehouseSourceGoogle AdsConnected- account15 cols
- campaign22 cols
- ad_group16 cols
- campaign_criterion33 cols
- ad_stats31 cols
- audience_stats29 cols
- Extract
- Load
- Keep in sync
DestinationSnowflakeReady- google_ads.accountSynced
- google_ads.campaignSyncing
- google_ads.ad_groupSynced
- google_ads.campaign_criterionSynced
- google_ads.ad_statsSynced
- google_ads.audience_statsSynced
- Google Ads tables
- 32
- fields, typed
- 591
- agent context included
- MCP
Trusted by data and AI teams
How to set up Google Ads to Snowflake in Weld.
In the app, with the API or an agent.
New connectionGoogle AdsAuthorisedWhy sync Google Ads to Snowflake?
Ready for analysis.
Centralizing your Google Ads data in Snowflake lets you join it with other data sources for cross-platform analytics and deeper insights.
Build reliable dashboards and reports by querying Google Ads data directly in Snowflake using SQL or your preferred BI tool.
Cross-channel ad performance
Consolidate Google Ads campaign data in Snowflake alongside other ad platforms. Compare ROAS, CPA, and conversion rates in a single dashboard.
Centralized data warehouse
Bring Google Ads data into Snowflake alongside other sources to create a single source of truth for your organization.
Automated reporting
Replace manual exports and spreadsheet-based reporting with automated pipelines from Google Ads to Snowflake. Connect BI tools like Looker, Metabase, or Power BI.
What data can you sync?
Every Google Ads table, keys intact.
Weld syncs the following data objects from Google Ads into Snowflake. The exact tables and fields depend on your Google Ads configuration and the permissions granted during setup.
- account
- campaign
- ad_group
- campaign_criterion
- ad_stats
- audience_stats
- ad
- ad_group_criterion
- ad_group_province_stats
- ad_group_hourly_stats
- ad_group_stats
- ad_group_country_stats
- campaign_hourly_stats
- keyword_stats
- campaign_stats
- search_term_keyword_stats
- search_term_stats
- campaign_budget
- user_list
- campaign_criterion_proximity
- campaign_criterion_schedule
- user_interest
- campaign_bid_modifier
- campaign_bidding_strategy
- account_hourly_stats
- account_stats
- ad_group_bidding_strategy
- label
- mobile_device
- operating_system_version
- and 2 more
Ask your agent.
It queries Snowflake for you.
Connect Claude, Cursor, ChatGPT or your own agent to Weld over MCP. It reads the Google Ads context, finds the tables it needs and runs the query in Snowflake.
How many campaign rows do we have per account? Use our Google Ads data in Snowflake.
Reading the Google Ads context first, so the query uses the right tables and keys.
Technical considerations.
What to expect.
ELT vs. reverse ETL: Google Ads and Snowflake
ELT (Extract, Load, Transform) moves data from Google Ads into Snowflake for analysis. This is the approach shown on this page, and the one to use for dashboards, reports, and data models.
Reverse ETL works the other direction: it pushes enriched data from Snowflake back into Google Ads. For example, you could sync computed lead scores or customer segments from your warehouse into Google Ads to personalize outreach.
Weld supports both directions, so you can build a complete data loop between Google Ads and Snowflake.
Snowflake to Google Ads- Incremental syncing
- Weld uses incremental syncing where supported by the Google Ads API, loading only new and updated records to minimize data transfer and warehouse costs.
- Schema handling
- Weld automatically manages schema changes. If Google Ads adds new fields, they're detected and added to the corresponding Snowflake tables.
- Data freshness
- Sync frequency depends on your Weld plan. Most connectors support schedules from every 5 minutes up to daily intervals.
- Security
- All data is encrypted in transit (TLS) and at rest. Weld is SOC 2 Type II compliant and supports IP whitelisting for database connections.
Keep reading.
Guides, docs and schema.
Common questions.
About Google Ads to Snowflake.
Start syncing Google Ads to Snowflake.
Set up your Google Ads data pipeline in minutes. No credit card required. Free for 14 days.
SourceWarehouse
