Ad group performance daily
Daily ad group performance, the Microsoft Advertising "Ad groups" report by day.
- Grain
- date_day x account_id x ad_group_id
- Built from
- 4Raw tables
- 4Staging
- 1Core
- 1Analytics
- Reads from Microsoft Ads
- accountad_groupad_group_performance_daily_reportcampaign
- Ships as
- Weld and dbt SQL, open source on GitHub
1-- core.microsoft_ads.ad_group_performance_daily
2-- Daily ad group performance, the Microsoft Advertising "Ad groups" report by day.
3--
4-- Grain: date_day x account_id x ad_group_id. Currency: the account's.
5-- Depends on: staging.microsoft_ads.ad_group_performance_daily_report,
6-- .ad_group, .campaign, .account
7--
8-- Read from the ad group report rather than summed from ads, so ad groups whose
9-- ads were deleted still carry their full delivery. Performance Max has no ad
10-- groups and is not in it.
11--
12-- conversions counts the conversion goals set to "Include in conversions",
13-- under each goal's own conversion window, dated on the day of the ad click.
14-- conversion_value is the matching revenue. all_conversions and all_revenue count
15-- every goal, including those left out of conversions. View-through
16-- conversions are also carried on their own.
17
18WITH daily AS (
19 SELECT
20 date_day,
21 account_id,
22 ad_group_id,
23 MAX(campaign_id) AS campaign_id,
24 MAX(currency) AS report_currency,
25 SUM(spend) AS spend,
26 SUM(impressions) AS impressions,
27 SUM(clicks) AS clicks,
28 SUM(conversions) AS conversions,
29 SUM(revenue) AS conversion_value,
30 SUM(all_conversions) AS all_conversions,
31 SUM(all_revenue) AS all_revenue,
32 SUM(view_through_conversions) AS view_through_conversions
33 FROM {{staging.microsoft_ads.ad_group_performance_daily_report}}
34 GROUP BY 1, 2, 3
35)
36
37SELECT
38 d.date_day,
39 d.account_id,
40 acc.account_name,This model and the 5 it depends on. Deploy them together; refs like {{staging.…}} resolve to the matching folders in Weld, and the dbt view uses source() and ref().
How it counts. And where it stops.
Read from the ad group report rather than summed from ads, so ad groups whose ads were deleted still carry their full delivery. Performance Max has no ad groups and is not in it. conversions counts the conversion goals set to "Include in conversions", under each goal's own conversion window, dated on the day of the ad click. conversion_value is the matching revenue. all_conversions and all_revenue count every goal, including those left out of conversions. View-through conversions are also carried on their own.
Raw tables it reads
- raw.microsoft_ads.account
- raw.microsoft_ads.ad_group
- raw.microsoft_ads.ad_group_performance_daily_report
- raw.microsoft_ads.campaign
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