You’re comparing Weld vs Adverity vs Airbyte. Explore how they differ on connectors, pricing, and features. 
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| Feature | Weld | Adverity | Airbyte |
|---|---|---|---|
| Core Platform | |||
| Price | $79 / 5M Active Rows | $500+/month depending on data volume and feature access | Standard from $10/mo; Plus & Pro are custom (capacity-based) |
| Free tier | No | No | Yes |
| Location | DK, (EU) | Austria | US |
| Connectors & Sync | |||
| Connectors | 200+ | 600+ | 600+ |
| Extract data (ETL) | Yes | Yes | Yes |
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | Yes | No | Yes |
| Two-Way Sync | Yes | No | No |
| Transformations & AI | |||
| Transformations | Yes | Yes | No |
| AI Assistant | Yes | No | Yes |
| dbt Core Integration | Yes | No | Yes |
| dbt Cloud Integration | Yes | No | Yes |
| Governance & DevOps | |||
| Orchestration | Yes | No | No |
| Lineage | Yes | No | No |
| Version control | Yes | No | No |
| On-Premise | No | No | Yes |
| OpenAPI / Developer API | Yes | No | Yes |
| Integrations | |||
| Load to/from Excel | Yes | No | Yes |
| Load to/from Google Sheets | Yes | No | Yes |
| Ratings | |||
| G2 rating | 4.8 | 4.5 | 4.2 |
Overview
Weld is a unified ELT and data activation platform that combines ingestion, modeling, transformations, orchestration, lineage, and reverse ETL in a single SaaS interface. With premium in-house–built connectors, an intuitive UI, and near real-time syncs, Weld enables both technical and non-technical users to create and manage data workflows efficiently. Weld also includes an AI assistant to support SQL modeling, generate transformations, and streamline repetitive tasks. Teams can ingest data from a wide range of sources—including marketing platforms, CRMs, databases, Google Sheets, Excel, and APIs—into their cloud data warehouse and activate it back into business tools.
Lineage, orchestration, and workflow features included by default
Handles large datasets and near real-time data sync
ELT and reverse ETL in one platform
User-friendly interface with minimal setup required
Flat, predictable monthly pricing model
200+ in-house–built, high-quality connectors
AI assistant for modeling and transformations
Some SQL knowledge is useful for advanced modeling
Optimized for cloud-warehouse workflows (Snowflake, BigQuery, Redshift, etc.)
Feature set is streamlined for modern ELT/activation use cases
A reviewer on G2 said:
Overview
Adverity is a data integration platform designed for marketing and analytics teams. It provides over 600 connectors to advertising platforms, analytics tools, commerce systems, and file storage. The platform focuses on centralizing siloed marketing data, enabling transformation and harmonization workflows, and exporting data into BI tools or warehouses. It is positioned toward enterprise and agency teams managing large-scale campaign and performance data.
Wide range of marketing and commerce connectors (600+)
Transformation and harmonization features built-in
Data quality monitoring (e.g., anomaly detection, deduplication)
Designed for marketing workflows and campaign reporting
Enterprise clients include brands like Colgate, IKEA, and Porsche
Higher pricing tier; not ideal for small teams
Learning curve for full platform adoption
Visualization and reporting features are limited
Performance may degrade with large-scale datasets
Lacks reverse ETL and advanced orchestration features
A reviewer on Capterra:
“Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio.”
Overview
Airbyte is an open-source data integration platform known for its large connector library and flexibility. It offers both self-hosted and fully managed cloud versions, with support for ELT, Reverse ETL, and custom connector development. Airbyte is especially popular with engineering-heavy teams due to its extensibility, dbt integration, and strong developer tooling. However, it typically requires more setup and ongoing maintenance compared to more polished no-code tools.
Open-source and highly extensible
Large number of connectors (600+)
Managed cloud option
Supports ELT and Reverse ETL
Strong dbt Core & dbt Cloud integration
Engineering-focused with advanced customization options
Growing ecosystem including AI-assisted tools like Connection AI Copilot
More suited for advanced or engineering-heavy teams
Requires more setup and ongoing maintenance
Connector quality varies due to open-source contributions
Not ideal for non-technical users
In a review from Confessions of a Data Guy, he shares::
“If you don't have workloads that currently use DBT or fit well into that model, this probably isn’t the tool for you.”
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Adverity offers a clean interface and no-code setup for ingesting marketing data, but configuring transformation logic and understanding data harmonization workflows may require technical onboarding.
Airbyte is best suited for teams with engineering experience. While the cloud version simplifies deployment, building or modifying connectors and managing pipelines typically requires technical skills.
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Adverity offers a clean interface and no-code setup for ingesting marketing data, but configuring transformation logic and understanding data harmonization workflows may require technical onboarding.
Airbyte is best suited for teams with engineering experience. While the cloud version simplifies deployment, building or modifying connectors and managing pipelines typically requires technical skills.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
Adverity is positioned toward enterprise teams with dedicated marketing analytics functions. Pricing typically starts above $500/month and increases with data volumes and advanced feature usage.
Airbyte offers both a generous free tier and paid plans. Standard starts at $10/month with volume-based pricing, while Plus and Pro use capacity-based pricing for more predictable costs. Depending on usage, Airbyte can be affordable, but costs may rise as workloads grow.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
Adverity is positioned toward enterprise teams with dedicated marketing analytics functions. Pricing typically starts above $500/month and increases with data volumes and advanced feature usage.
Airbyte offers both a generous free tier and paid plans. Standard starts at $10/month with volume-based pricing, while Plus and Pro use capacity-based pricing for more predictable costs. Depending on usage, Airbyte can be affordable, but costs may rise as workloads grow.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
The platform offers ELT, data transformation, and quality monitoring, with a primary focus on marketing data. It does not support reverse ETL or orchestration features typical of modern data stacks.
Airbyte has one of the largest connector libraries on the market and supports ELT, Reverse ETL, dbt Core, dbt Cloud, and advanced developer tooling. However, unlike some competitors, it does not offer built-in transformations or native orchestration.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
The platform offers ELT, data transformation, and quality monitoring, with a primary focus on marketing data. It does not support reverse ETL or orchestration features typical of modern data stacks.
Airbyte has one of the largest connector libraries on the market and supports ELT, Reverse ETL, dbt Core, dbt Cloud, and advanced developer tooling. However, unlike some competitors, it does not offer built-in transformations or native orchestration.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Adverity allows some transformation scripting and customization, but lacks extensibility via open APIs or full developer tooling. The platform is more suited to structured marketing workflows than custom pipeline engineering.
Airbyte is highly flexible thanks to its open-source nature, custom connector builder, APIs, and developer tooling. This makes it a strong choice for engineering teams, but less appealing for organizations wanting a low-maintenance, no-code experience.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Adverity allows some transformation scripting and customization, but lacks extensibility via open APIs or full developer tooling. The platform is more suited to structured marketing workflows than custom pipeline engineering.
Airbyte is highly flexible thanks to its open-source nature, custom connector builder, APIs, and developer tooling. This makes it a strong choice for engineering teams, but less appealing for organizations wanting a low-maintenance, no-code experience.
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CUSTOMER STORIES
“One of the biggest impacts has been unlocking new ways to buy media. Before, we didn’t have the data to back up strategic decisions – now we do.”
“Before Weld, we had to rely on custom Python scripts and manual processes that were time-consuming and error-prone.”
“We’re still a team of three, but we’re often doing far more than the equivalent of three full-time employees. That’s down to how we're able to leverage systems, data, and processes.”
“We’ve always been a KPI-driven company. But we wanted to scale that mindset across every team member, every team, every decision.”
“Before Weld, our data infrastructure was limited and we relied heavily on Excel files and custom Python scripts.”
“Weld has saved us a ton of time, from not having data ready to having a fully functional data warehouse and connectors.”
“By integrating Weld, Amazon S3, and Databricks, Soundboks built a modern data pipeline that automates data ingestion, improves reporting, and provides up-to-date visibility into sales performance”
“We didn’t have a good data setup, so we lacked the business insights we needed. Weld has allowed us to set up a structured data infrastructure and access insights quickly.”
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