There are an overwhelming number of possible events to track on any given website – from button clicks, to pages visited and interactions with site components. When done right, event tracking can help marketing teams improve conversion rates, optimize CTRs, understand and reduce drop-off rates and much more. The problem is, event tracking can be challenging, and most companies don't have the time and know-how to implement it on their website.
That's where we come in. Weld has created a goal-oriented event tracking methodology that allows all websites to track their most important activities, and we want to share it with you. In this session we will cover how to get the most value out of event tracking – how to set it up, structure it and interpret it.
The free event will take place at our HQ in Copenhagen, and the attendance is limited to 25 spots – make sure to save yours quickly!